You already know that converting leads is all about building strong relationships, but how are you supposed to create meaningful connections with people you've never met? It's actually easier than you might think!

Automated email campaigns, also called drip campaigns, play an important role in your lead follow up strategy, and can help you convert leads into clients. But you often only get one shot to get it right.

Today, I'm going to go over some style suggestions that can help you jump start your emails with the right tone, and write an email campaign that's both exciting and effective:

4. Take A Helpful Approach

We know you're writing an email campaign to promote your business, but let's keep that our little secret, ok?

Instead of