Forced Registration For Real Estate Leads: Yes or No?

If there's one contentious issue when it comes to real estate websites, it's registration settings. Some agents swear by forced registration and others shudder at the mere mention of the words.

The purpose of this blog is to provide a powerful example of how forced registration can impact real estate lead generation in a big way.

What is Forced Registration?

Before we jump into our experiment, let's clarify exactly what it is we mean by "forced registration." In this case, we mean that users are required to provide their email and phone number before they're able to browse a single listing on your website. To be clear, this is totally non-optional registration—the user has to either fill

Capturing leads is one of the most important roles your REW website will play in your online marketing strategy. For many Realtors, the entire point of their website is to bring more clients to their business, which is why maximizing lead capture and conversion is critical.

There are essentially three steps in the online lead conversion process:

1. Driving traffic to the site (typically through SEO or PPC)
2. Capturing leads from that traffic
3. Converting those leads into clients

This blog post is going to focus on the second step in the online lead conversion process, and provide some tips on how you can use your REW site to capture more leads!

Enable forced registration on your site

The very first thing you need to do is enable forced

Are you a new to intermediate realtor / broker (or perhaps quite experienced but just late to the internet marketing game?) I'm writing this article for you. 

Now most folks know REW (Real Estate Webmasters) for our super high end, custom projects and working with clients like Barbara Corcoran (Shark Tank) and Fredrik Eklund (Million Dollar Listing New York) as well as powering many of the top teams and franchises in the country. 

This is what is known as our "elite / enterprise" category. And while it's true, the kinds of products and services that are used by this group is generally out of reach for those starting out with internet marketing our largest category of customer actually lives with another division of our company and that is what is