To help our clients provide better experiences to their buyers and sellers, we hired a third party research company to talk to people who have bought or sold a home within the past 12 months. This company asked a series of questions in an hour-long interview and the results were fascinating.
In this blog, we'll review some of the most interesting things about mobile websites and apps that buyers and sellers had to say.
Quick overview of the findings
- Most buyers and sellers don't want to view real estate agent websites on their mobile devices
- The most common complaint is screens that are too small to view detailed listings or photos, and a lack of mobile responsiveness
- Those who do use mobile preferred to use apps over websites