One of the most powerful ways you can show off your team is through agent profiles and, if applicable, office profiles. This section of the site allows Realtors to give a strong first impression, reinforce their credibility, and share a little bit about themselves.
Because the agent and office bios are actually quite similar in many ways, this post is going to focus on how to make the most of the agent profiles on the site, with some tips for office profiles thrown in too.
1. Add a friendly, professional photo
The fastest way to have users ignore a profile is by not having a photo. The photo sets the stage for the rest of the bio and tells users that you took the time to complete your bio and make it look good.
Choose a photo that's professional and friendly. While studio portfolio shots are a common choice, professional photos with a cityscape or local background can also help you stand out. Just ensure the focus of the photo is on you and that the quality is crisp.
You'll also want to show off your offices in their best light too. An exterior shot on a sunny or brightly overcast day will work, as long as your building is looking superb. If you can't get the outside shot you want, consider showing off a welcoming reception area instead.
2. Fill in your contact information
Showing off your contact information shows buyers and sellers that you're available and ready to help! There's something inexplicably inviting about having several ways of reaching an agent, so fill in every possible way you're comfortable having someone reach out to you.
At the very least, you'll want to include your website URL (even if it's the same site), email, and office phone. If it's common for clients to reach you on your cell phone or at home, include those numbers too. Last and definitely least, if you have a fax number, you may as well toss that in for good measure.
The same goes for your office profile!
3. Write in bio information
This is your chance to really shine! Buyers and sellers use agent websites and profiles when deciding what agent to work with. To many people, it's a validation step that they use to confirm your legitimacy.
When writing a bio for your new site, it's best to start from scratch, because that gives your profile a much better chance of showing up in the search engines. Think of this as a fresh opportunity to share unique information about yourself, while improving your chances of being seen.
Here are the two types of information you should include in your professional bio:
Buyers and sellers are reading your bio because they want to know you're the best. This is where you should show off your success, and back it up with stats and numbers wherever possible. If you've won awards, include them here, and add context if they are brokerage specific awards.
Sold more than 250 homes in the past 5 years
RE/MAX Circle of Legends award, reserved for Realtors who have earned over $10 Million and been with RE/MAX for more than 10 years
If you aren't as far into your career, there are other things you can do to validate your success. Talk about your training courses, add your accreditation and education, share the number of families you have helped, and focus on your local knowledge of the area.
Adding personal information can help build a relationship with someone and show that you're relatable. Tell people about your family, your personality traits, where you grew up, and how you spend your time outside of work.
This is also a good opportunity to talk about your local community and why you love it. If there's a particular reason you were drawn to a career in real estate, your bio is also a great opportunity to share it.
The office bio will focus a little more on the professional side of things, but can still be used to share personalized information about the specific team that works there, why that location was chosen, your core values, charity work, and any special initiatives that sets your team apart from the competition.
That's all you need to do!
Once you have your photo, contact info, and a couple paragraphs about your professional and personal life, you're done! Simply upload the info to your website and call it a day.
Putting together your bio does take a bit of work, but it's worth the time and energy. When you're done, you'll have gorgeous and engaging profile that helps buyers and sellers connect with you and your team. New clients will get a feel for who you are, determine that you're a great fit for their needs, and know exactly how to reach you!