REW Marketing
Posted by REW Marketing
Updated on
Published in Real Estate Websites

Real Estate Agent Profiles

As a real estate agent, your online profile is often the first impression potential clients have of you.

Writing a strong profile or bio can reinforce your credibility and set you apart from the competition. 

So here are some tips for creating effective agent profiles for your real estate website. 

1. Add a friendly, professional photo

The fastest way to have users ignore a profile is by not having a photo. The photo sets the stage for the rest of the bio and tells users that you took the time to present yourself to the world and put your best foot (in this case, your face) forward.

So the first step to crafting a good real estate agent profile is having a professional headshot that accurately represents your real estate brand

Choose a photo that's professional and friendly. While studio portfolio shots are a common choice, professional photos with a cityscape or local background can also help you stand out. Just ensure the focus of the photo is on you and that the quality is crisp.

To ensure a high-quality photo for your agent profile, follow these two steps:

  • Hire a professional. You may get away with a nice camera and some photography knowledge. But if you really want to remove chance or guesswork from the equation, hire a professional photographer to set up, take, and edit your photo. Better yet, get a group deal and hire a photographer to take shots of your entire team.
  • Optimize your photo on your website. You may have the best photo around, but if you don't optimize it correctly for your site, it could either slow the page down and harm user experience, or appear to be lower-quality than it is. Check out our guides for optimizing images for SEO and using high-res images for real estate

2. Include contact information

Providing your contact information shows buyers and sellers that you're available and ready to help. Relevant contact details can include:

  • Phone number (office or cellphone)
  • Email address
  • Office address 
  • Personal website URL
  • LinkedIn profile

Don't forget to connect your various professional social media accounts as well. Maintaining a professional presence on social media is a great marketing strategy in real estate and a good way to build visibility, credibility, and engagement.

People tend to have quite strong preferences for how they reach out to professionals, so there is something inviting about an agent providing several ways of making contact with them. So make sure to fill in every possible way you're comfortable having someone reach out to you.

3. Craft A Clear & Concise Bio 

Do people even read these? No, they don't, because most are cliched and boring.

But that also means that a well-written is profile is your opportunity to really shine. Make it original, impactful, and easy to scan for relevant information. 

So here's how you write a good description of a real estate agent:

  • Use direct, positive, action-oriented language
  • Focus on specific successes and actions, not vague intentions or values
  • Cut the fluff and cliches
  • Naturally include some relevant keywords for your real estate focus
  • Avoid writing in large blocks of text 

When it comes to highlighting your personal successes, be specific. Instead of saying "I have always worked hard to bring value to my clients", provide solid information like "I consistently sell homes at 5-10% above asking price". 

Additionally, you can include your professional accreditations, awards, sales numbers, and years of experience. Numbers tend to resonate well and can be arranged in bullet-point form for extra impact.  

Three Don'ts Of Real Estate Profiles

Here are the three big things to avoid when writing real estate agent bios and profiles:

  1. Don't be generic: Avoid using clichés and generic language in your profile. Here are some examples:
    • "I am a hardworking and dedicated agent."
    • "I am passionate about helping people find their dream homes."
    • "I am a skilled negotiator who gets results."

    These may be true, but they're overused and don't provide any specific information that set you apart from the competition.

  2. Don't neglect grammar and spelling: Typos and grammatical errors can make you appear unprofessional and careless. Be sure to proofread your profile carefully before publishing it. This applies to weak, hedging, or indirect language as well.

    Consider this sentence:
    "Andy has pursued the expertise needed to help him provide useful and helpful service to his real estate clients for their home buying, selling and other real estate needs."

    That's way to wordy in the beginning. You can shorten it to: "Andy provides useful...". Remove any further redundancy and the sentence is saying: "Andy provides useful service to his real estate clients". Now that you have the basic meaning of the sentence, you can see that it wasn't saying anything interesting at all. It was just hiding behind a lot of words. Scrap it!
  3. Don't forget to update regularly: Your profile should reflect your current status and accomplishments. Be sure to update it regularly with new information and achievements to keep it fresh and relevant. Also, if your profile appears in a few different places, make sure that the relevant information (like contact info) is consistent across all of them.

That's all you need to do!

Once you have your photo, contact info, and a couple of well written information, you're done! However, you should return to it every now and then to make sure it reflects your most up-to-date successes, your current brand, and just to freshen it up. 

Putting together your bio does take a bit of work, but it's worth the time and energy. When you're done, you'll have gorgeous and engaging profile that helps buyers and sellers connect with you and your team. New clients will get a feel for who you are, determine that you're a great fit for their needs, and know exactly how to reach you!

Head over to the Real Estate Webmasters forums to join the conversation on everything real estate marketing.    

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