One of the most powerful ways you can show off your team is through agent profiles and, if applicable, office profiles. This section of the site allows Realtors to give a strong first impression, reinforce their credibility, and share a little bit about themselves.

Because the agent and office bios are actually quite similar in many ways, this post is going to focus on how to make the most of the agent profiles on the site, with some tips for office profiles thrown in too.

1. Add a friendly, professional photo

The fastest way to have users ignore a profile is by not having a photo. The photo sets the stage for the rest of the bio and tells users that you took the time to complete your bio and make it look good.

Choose a photo that's

A great website and strong online presence has become a base expectation for today's real estate agents. Many franchises and brokerages are helping their agents meet that expectation by providing basic websites, and we're seeing some major brands do an increasingly better job of this.

Yet, there comes a time for every real estate agent when they need to step away from the generic offerings, venture out into the digital world, and create a website of their very own. In this post, we're going to talk about the few telltale signs that it's time for your own real estate website.

#1: Your website isn't giving you the control you want

If you want to make changes to your content—share your story, show off listings, or otherwise elevate your online