History in the Making: Building The Best Real Estate CRM with a New Product Advisory Board
Muhammad Ali, Wayne Gretzky and Michael Jordan. That’s how our CEO, Morgan Carey, describes Real Estate Webmasters' new product advisory board composed of Gary Ashton of RE/MAX, Justin Havre of eXp Realty, and Ken Pozek of Keller Williams. Together, this legendary lineup will propel REW CRM to new levels and create the best real estate software in history.
Our CEO, Morgan Carey, with the new product advisors–Gary Ashton, Justin Havre, and Ken Pozek.
Table of Contents
Meet The Industry Legends
“If it doesn’t work for the best in the world, then it’s not the best.” With this belief firmly in mind, Morgan Carey reached out to the best real estate leaders of all time and built a dream team that will create a CRM like never before. Meet these inspiring legends:
- Gary Ashton: founder and leader of the No. 1 RE/MAX team in the world, the Ashton Real Estate Group at RE/MAX Advantage. Gary has been with Real Estate Webmasters for over 20 years and a prominent figure in the Nashville real estate scene since the start of his career in 2001.
- Justin Havre: leader of the No. 1 eXp Realty team in Canada, the Justin Havre Real Estate Team. Justin is a renowned visionary and innovator in the industry, especially in Calgary and its neighboring areas. He has also been a trusted advisor for over 19 years and is recognized as the Calgary advisor of choice.
- Ken Pozek: leader of the No. 1 Keller Williams Team, the Ken Pozek Group, and founder of The Orlando Real. Aside from being a real estate titan, Ken is also known for being a digital marketing extraordinaire and expert content creator with massive followings.
Morgan has worked with these incredible leaders early in their real estate journey and combined, they’ve been with Real Estate Webmasters for over 40 years. Armed with expert insights and decades of experience, this dream team is on its way to creating tools that will revolutionize your work and boost your growth. There’s no better way to summarize the impact of Gary, Justin and Ken other than these words from Morgan:
“These aren’t just the leaders of the top real estate teams in the largest organizations ‘right now.’ These are the leaders of the greatest real estate teams of all time!”
Real Estate Webmasters’ Journey
For over 2 decades, Real Estate Webmasters has been helping agents connect and convert leads. It all started with providing unparalleled SEO and PPC services, as well as custom websites that make you shine online. After building a reputation for being a marketing powerhouse, the company has set its eyes on a higher mission: help customers increase their conversion rate, retain more of their agents, and boost their ROI.
Recent REW CRM updates: Push Notifications, Automations, Conversations Metrics, Agent Report Scorecard, and Caller ID.
This mission prompted Real Estate Webmaster to invest substantial amounts of time and resources to create one of the most powerful real estate CRMs today. The team is continuously releasing game-changing updates to further improve REW CRM, and with the help of the new advisory board, you can expect revolutionary product updates in our upcoming releases. You can check out our REW CRM updates recap blog post for a summary of our releases in the past 12 months.
As a testament to Real Estate Webmasters commitment to building the best CRM, Morgan and his wife Carly even started their own real estate team to give them firsthand experience on the challenges agents face and what other CRMs are missing. Through this, they were able to gain valuable insights that helped make REW CRM the ultimate tool for agents.
"We experienced, in real time, the pain points our clients were facing: incomplete data, lack of accountability, fragmented workflows, disjointed communications and poor lead attribution," says Morgan. "We didn’t just write down the problems—we lived them. And then we solved them."
Upcoming New Features
Real Estate Webmasters and our new product advisors are already building exciting features that you’ll see in our product updates in our upcoming releases targeted for September and November. REW CRM’s Automations Phase 2 is set to launch new triggers, conditions and actions based on customer feedback and the valuable contribution of Ken Pozek and his team. With the help of the great use cases shared by Ken, new actions such as assigning leads to groups, adding a lead to a pool, and emailing and texting leads based on their deal stage, will be part of our our next release.
.webp)
Upcoming new REW CRM features–Automations Phase 2, Call Summary and Transcript, and Pin Notes.
Gary Ashton and Justin Havre, together with their teams, also helped us pinpoint features that are critical for agents who want to migrate to REW CRM. Features such as pin notes on top of the lead activity feed, and creating a customizable lead stage funnel will soon be added to REW CRM thanks to them. Justin is also focused on working with Real Estate Webmasters to develop tools centered on AI, campaign tracking and analytics, and Conversations metrics.
Aside from these incredible contributions, all three product advisors are also working with Morgan as alpha testers for our exclusive Data & Analytics platform. This software tracks past and present agent performance data to help leaders retain and recruit team members. Stay tuned for its release and visit Morgan's post on the REW Forum to get a sneak peek of our next product update.
Shape The Future of Real Estate
“At Real Estate Webmasters, we’re building the future of real estate success. So here’s the question: Do you want to be part of the team that’s changing the game—or do you want to be chasing them?" - Morgan Carey
Join us on the REW Forum and help us build the future of real estate. We would love to hear your thoughts, feedback, and suggestions on what new tools you’d like to see. Your insights can help spark the next big feature that will change the way agents work. Together with Morgan, Gary, Justin, Ken, and the Real Estate Webmasters team, let’s create the greatest CRM in the industry!
New Advisory Board FAQ
Why did Real Estate Webmasters form a product advisory board?
We reached out to Gary Ashton, Justin Havre, and Ken Pozek because we want to make sure that the features we're building are working for the best leaders in the industry. With their insights and guidance, we can create tools that address real problems and concerns.
How are the product advisors involved in product development?
They’re hands-on collaborators, testing features, providing feedback, and sharing ideas that directly influence our R&D roadmap.
Can I suggest new features for REW CRM?
Absolutely! Join us on the REW Forum so you can share your insights, ideas, and feeback. We'd love to hear from you and what you'd like to see in our future releases.