REW Marketing
Posted by REW Marketing
Updated on
Published in Renaissance

Renaissance & Brand Match

Your real estate website is a crucial part of your online presence, representing your brand and establishing credibility with potential clients.

That’s why top agents and brokerages spend so much on custom websites: they want to stand out. However, creating a unique and custom website can be a time-consuming and expensive process.

That’s where Renaissance comes in.

Renaissance is the latest platform from Real Estate Webmasters, giving you many of the high-end features and designer elements that the top dogs enjoy, but with only a fraction of the investment. That’s because, with almost two decades in the industry and countless hours of development, we’ve done all the work for you.

Stack of Carly Carey business cards

And with Renaissance's Brand Match service, you can achieve that custom look and feel without breaking the bank or spending countless hours on expensive alterations.

Read to find out how Renaissance and Real Estate Webmasters’ brand matching service can get you a website that saves money, attracts leads and leaves a lasting impression.

What is Brand Match?

And how it can benefit your website?

Brand Match is a service offered by Real Estate Webmasters that allows you to customize your website's colors, fonts, and other design elements to match your brand's identity.

With Brand Match, you can ensure that your website looks cohesive and professional, for just a fraction of the cost of a fully custom real estate website.

Don't believe at us? Take a look at these five showcase websites, all combining the base Renaissance website with less than $5,000 of Brand Match work.


By having a website that accurately reflects your brand, you can create a more personalized experience for visitors that builds trust and leaves a lasting impression, which can ultimately lead to more conversions and sales.

Benefits of Upgrading to Renaissance

First of all, you want to upgrade to Renaissance. It's fast, fluid, and easy-to-use for both agents and visitors to the site. Here are just some of the features and perks that come with a new Renaissance website:

  • Improved user experience: Renaissance is designed to be user-friendly and easy to navigate, making it simple for visitors to find what they are looking for on your website.
  • Better search engine rankings: With its modern design and responsive layout, Renaissance is optimized for search engines, which can help improve your rankings leading to more traffic and leads.
  • Responsive & accessible design: Renaissance is designed with a mobile-first approach, ensuring that your website looks great on all devices. It’s also compliant with the latest accessibility standards.
  • Integrated real estate CRM: Renaissance comes with a highly efficient and easy-to-use CRM designed specifically for real estate leads.
  • Fast page load times: People expect websites to load quickly. Renaissance is built with speed in mind, ensuring that your website loads quickly and efficiently.
  • Secure and reliable: Renaissance is built on a secure platform that is constantly updated to ensure that your website is safe from security threats.

Not only does upgrading to Renaissance offer all the features and perks mentioned, but you can also have a website that looks and feels custom-designed for your brand.

Custom vs Non-Custom Website

Custom websites offer more flexibility but are more expensive and time-consuming to develop, while out-of-the-box platforms are easier and quicker to set up, but may lack uniqueness and flexibility.

In many ways, a new Renaissance website with Brand Match work offers a cost-effective compromise between the two. 

The choice ultimately depends on the business's needs, budget, and goals. Read more in our SEO guide for setting up a new real estate website

Website Upgrades & SEO

Search console traffic data showing a graph going up

Upgrading your real estate website can be daunting. Many worry that major site changes will negatively affect their SEO and search rankings.

However, upgrading to a new site will likely be good for your SEO in the long run.

In many ways, a website is like a car. You can keep it running with consistent maintenance and custom alterations, but eventually that work is going to get more and more expensive, and have less and less impact. And there will be some things that that car will never be able to do.

Similarly, no matter how cutting-edge your site was when it was launched, eventually user expectations and search engine requirements will pass you by.

It’s inevitable.

That’s why we recommend upgrading your real estate website to stay on top of the latest design and SEO best practices for real estate. And with an SEO-friendly site like Renaissance, you can be sure that you will be off on the right foot.

As mentioned, upgrading to a site like Renaissance has many benefits, such as improved user experience, faster site speed, and better functionality.

However, it's still important to take some precautions to ensure that your website's rankings don't suffer as a result of the upgrade.

  • Transfer over all content as-is and leave it unchanged on the new website for a while
  • If any pages have new URLs, set up page-level redirects
  • If your entire website/domain name has changed, set up a domain-level redirect while keeping the old URL up and running (so the redirect can take effect)
  • Also for a domain name change, submit a “Change of Address” in your Search Console settings

With a Real Estate Webmasters upgrade, most or all of these steps will be handled for you.

REW Brand Packages

REW offers bespoke branding services for real estate businesses looking to establish a strong brand presence. The team at REW understands that a brand is more than just a logo, it's a relationship with your audience. That's why we use a collaborative process to develop bulletproof branding strategies that set their clients apart from their competition.

Our branding services include data-driven messaging and digital-focused design, ensuring that your brand speaks directly to your target audience. REW's pricing for their branding services is simple and transparent, with three tiers to choose from depending on your needs and budget.

  • TIER 1: Everything you need to launch your new brand, including logo concepts and brand guidelines.
  • TIER 2: This package is designed to give you a head start on your digital marketing efforts, giving you everything in tier 1, plus additional email templates and social media graphics.
  • TIER 3: Includes a custom Renaissance website design and a comprehensive branding program that will take your brand to new heights.

With REW's bespoke branding services, you can establish a strong brand identity and connect with your audience in a meaningful way. 

Above: A preview of REW's brand design packages.

How To Know It's Time To Upgrade Your Real Estate Website

You want to ensure that your website is always up-to-date and running efficiently. Here are some signs that it may be time to upgrade your website:

  • Outdated Design: If your website design looks like it's stuck in the early 2000s, it may be time for a redesign. An outdated design can give the impression that your business is not professional or active.
  • Slow Loading Speed: A slow website can be frustrating for users and cause them to leave your site before it even loads. If your website takes more than a few seconds to load, it's time to optimize it for faster loading speeds. (You can check your site speed here)
  • Security Vulnerabilities: As cyberattacks become more common, it's important to ensure that your website is secure. If your website has known vulnerabilities or hasn't been updated with the latest security measures, it's time to address this issue.
  • Large and Unwieldy: Over time, your website may become too large and unwieldy to manage. If you find that it's difficult to update or make changes to your website, it may be time to streamline it and make it more manageable.
  • ADA Compliance: With the rise of lawsuits related to website accessibility, it's important to ensure that your real estate website is ADA compliant.

If your website is not accessible to users with disabilities, it's time to make the necessary changes. If you're experiencing any of these issues with your website, it's time to consider upgrading your website to improve its performance, usability, and security.

Upgrade To Renaissance

Upgrading to Renaissance is an investment in the future of your real estate business.

With its modern design, user-friendly interface, and powerful features, Renaissance is the perfect platform for real estate professionals looking to take their online presence to the next level.

With Brand Match, you can ensure that your website accurately reflects your brand's identity, and with careful attention to SEO, you can maintain your website's rankings even as you make changes.

Don't miss out on the opportunity to experience the next generation of real estate websites - schedule a Renaissance demo today.

Real Estate Webmasters serves cookies to analyze traffic to this site. Information about your use of our site is shared with Real Estate Webmasters for that purpose.
See Details