Stay on Top of Every Lead with REW CRM’s Lead Stage Manager
Watch out, the much-awaited Lead Stage Manager in REW CRM is coming next week! As part of our winter product updates, this new feature is designed to make your workflow more efficient and elevate your team's performance. Plus, you’ll be able to track leads more easily, stay organized, and strengthen your outreach efforts.
Here’s a first look at what the Lead Stage Manager can do, and why you’ll definitely want to use it in your lead follow-up.
Accessing REW CRM's upcoming Lead Stage Manager.
Table of Contents
The Back Story
A few months ago, Real Estate Webmasters formed a new product advisory board that will help shape REW CRM to be the best tool in the industry. One of our legendary product advisors and leader of the #1 RE/MAX team in the world, Gary Ashton, shared his insights and inspired the creation of Lead Stage Manager. With over two decades of impressive experience in real estate, Gary understands the importance of leveraging technology to manage leads. We want to create tools and features that will address real agent concerns and empower them to do what they do best: build relationships and close more deals.
Morgan Carey and Gary Ashton at the REW Summit 2024 in Nashville.
Feature Overview
Not every lead is a prospect, and even if they are, should not be treated as one the entire buyer or seller journey. Some are potential clients, which we label as a “lead”, while other people who are not necessarily the primary buyers or sellers, could be tagged as a “contact.” Those we have successfully done transactions with should be labelled as a “client.”
These labels show the specific stage of a lead, whether they’re in the beginning or final part of the journey. But as agents, we know that lead stages cannot always just be categorized into three labels, and some teams have different workflows that require flexibility. With the upcoming Lead Stage Manager, you can add, delete, and organize your own stages to fit your unique needs. By doing this, you can sort, filter, and communicate with your leads in REW CRM more effectively, increasing your chances of converting them into clients.
The Lead Stage field on the Lead Details Page.
Lead Stage Manager Benefits
Here are more reasons to get excited about REW CRM’s upcoming Lead Stage Manager:
- Full and Accurate Visibility: It is important to know where every lead is in the sales process, and that’s made possible with the Lead Stage Manager. Having this knowledge allows you to tailor your outreach and makes it easier to address prospective clients’ needs. Plus, it helps you spot opportunities that may otherwise be hidden, such as leads that can be nurtured, or clients that are going back to the home search journey.
- Prioritized Follow-Ups: With more accurate lead stages, you can see which leads need to be prioritized to ensure conversion. Some leads may take more time, while others like those who are screened as qualified with high motivation, must be managed more appropriately.
- Streamlined Workflow: Soon, you will be able to move leads through stages more efficiently, which will reduce manual tracking and the risk of letting quality leads slip through the cracks.
- Improved Team Collaboration: The lead stages in REW CRM can be seen by everyone on your team, keeping everyone aligned on where each lead is in the sales journey. This makes it easier to collaborate and even transition if an agent decides to move on.
- Better Analytics and Automations: Lead stages can be used as a filter in the CRM, which can be used in setting up more advanced automations and analyzing your pipeline.
- Better Client Experience: With leads receiving timely, tailored and appropriate attention at every stage, their satisfaction and trust improves.
Mass assigning a stage to leads on the REW CRM.
Best Practices to Keep in Mind
Follow these best practices to make sure you can fully leverage the benefits of the Lead Stage Manager:
- Add Appropriate Stages: The stages should reflect your team's sales processes. Any unnecessary stages should be deleted.
- Define Your Stages: Include a description of the lead stages and ensure that everyone in your team is aligned. This avoids confusion and incorrect labelling.
- Update Lead Stage: Don’t forget to update your lead’s stage as soon as their status changes to maintain the accuracy of your lead information.
- Align Your Strategy with Each Stage: Leads in different stages have unique needs, so tailor your communication and approach, and do not follow a one-size fits all strategy.
REW CRM's Lead Stage Manager page.
Win More Than $100K-Worth of Prizes
Our 12 Days of Christmas is already in full swing and we have more than $100,000 worth of prizes. You might just be the winner of one of these incredible prizes: an iPhone 17 Pro, a $5,000 PPC program, a $10,000 SEO package, a $20,000 custom design package, or our grand prize worth $100,000! Any of these prizes will boost your lead generation and chances of converting prospects. Plus, we have other amazing deals on REW CRM, SEO, PPC, custom work, and more, that you cannot miss out on.
According to National Association of Realtors® Chief Economist Lawrence Yun, 2026 is bound to be a good year for real estate professionals. The past three years have been challenging for many agents, but next year, it’s predicted that home sales in the U.S. will increase due to job growth, improving market conditions, mortgage rates, and other factors. This means this is the best time to upgrade your tools and ensure you’re prepared to seize the big opportunities coming in 2026.
Plus, make sure you have all your expenses in before the year ends. Instead of sending more to Uncle Sam, put those dollars toward tools and services that will help your business grow further. Don’t hesitate to contact us or your Account Manager to lock in our 12 Days of Christmas promos!
Grab our 12 Days of Christmas deals while they're still available.
Join Us in the REW Forum
Do you have questions or suggestions? Join us in the REW Forum and post any questions, feature suggestions, or insights that you’d like to share. This community is composed of real estate professionals who want to be in the loop of the latest happenings and contribute to the future of real estate technology. Sign up and join us today!
Sign up and be part of the REW Forum community.
Lead Stage Manager FAQ
When will the Lead Stage Manager be available?
The Lead Stage Manager is launching next week as part of our winter product updates.
What makes it different from the existing lead stage field on the Lead Details page?
The current lead stage field only provides three stage options: Lead, Contact, and Client. The Lead Stage Manager allows you add, delete, and reorder stages so your CRM reflects your team’s actual sales process.
Will this new feature be included in my CRM?
Clients using the latest version of the REW CRM will be able to access the Lead Stage Manager once its live.