REW Marketing
Posted by REW Marketing
Updated on
Published in REW CRM

Lead Routing For Real Estate

Are you tired of spending precious time manually assigning leads to your agents? Want a more efficient way to streamline your real estate lead management process?

REW has designed the best CRM for real estate, and with lead routing rules, you can save time and focus on what you do best - selling real estate.

Our lead routing system is designed with flexibility in mind, offering a range of options to ensure your leads are routed to the right agent every time.

Flexibility at Your Fingertips

With REW's lead routing system, you have the power to create and edit rules with just a few clicks, ensuring that your leads are routed to the right agent every time.

You can assign leads based on city, subdivision, price, property type, and zip code, providing you with unparalleled flexibility in managing your leads.

Say goodbye to the hassle of manual lead assignment and let our CRM do the heavy lifting for you.

Benefits of automatic lead routing:

  • Flexibility to assign leads based on city, subdivision, price, property type, and zip code.
  • Saves time and eliminates manual lead assignment hassles.
  • Boosts lead management efficiency and improves response times.
  • More time to focus on building relationships with clients and growing your business.
REW's CRM lead routing rules
Name and save your lead routing rules

Lead Routing Best Practices

Here are some best practices for effective lead routing in the real estate industry:

  • Define clear and specific routing rules: Set up routing rules based on relevant criteria such as city, subdivision, price, property type, and zip code that align with your team's strengths and specialties.
  • Regularly review and update routing rules: Keep your routing rules up-to-date by regularly reviewing and refining them based on changing market conditions, team dynamics, and business goals.
  • Customize routing rules for different lead sources: Different lead sources may require different routing rules. Customize your routing rules to ensure that leads from different sources are assigned to the most suitable agents based on their expertise and availability.
  • Monitor and measure performance: Keep track of how your routing rules are performing by monitoring lead distribution, response times, and conversion rates. Make adjustments as needed to optimize results.
  • Provide training and support to agents: Ensure that agents are well-trained on how lead routing works and how they should follow up with leads. Provide ongoing support and guidance to help them effectively engage with leads and convert them into clients.

Effective lead routing is a great way for real estate companies to stay on top of lead follow-up and close more deals. By following these best practices, you can ensure that leads are assigned to suitable agents efficiently and in a way that aligns with your business objectives.

Additionally, monitoring performance and providing ongoing training and support to agents will help them successfully engage with leads and convert them into clients.

Check out this demo of REW's Lead Routing system in action 


Industry-Leading Real Estate CRM

 At REW, we understand the demands of the real estate industry, and our CRM’s lead management system is designed to make your business run smoothly.

See for yourself by scheduling a demo and experience the functionality and ease of use that sets us apart from the competition.

Or, join our forums for answers to your real estate marketing and CRM questions.

Lead Routing FAQ

What is lead routing?

Lead routing is an automated process that assigns new leads to specific agents based on predefined rules. It ensures that leads are promptly directed to the most appropriate agent for follow-up, streamlining lead management and improving response times for increased conversion opportunities.

What is lead routing in real estate?

Lead routing in real estate refers to the process of assigning new buyer or seller leads to specific agents or teams. Usually this process is automated based on predefined rules within a real estate CRM or software.

Why is lead routing important?

In real estate, timely follow-up with leads is crucial. Lead routing ensures that leads are assigned to the right agents quickly, eliminating delays and missed opportunities. It streamlines lead management, improves response times, and maximizes the chances of converting leads into clients, ultimately driving business success.

What is lead flow in real estate?

Lead flow in real estate refers to the process of capturing, nurturing, and converting leads into clients. It starts with generating leads through various marketing channels, capturing them through a CRM or lead management system, and assigning them to specific agents or teams through lead routing.

What are lead assignment rules?

Lead assignment rules are a set of criteria used to allocate incoming leads to sales representatives or agents. Rules can be based on factors like lead source, geographic location, lead score, and product interest.

How can lead routing benefit real estate businesses?

Automated lead routing in real estate benefits businesses by reducing response times and improving conversion rates. Assigning leads to the most suitable agents based on predefined rules maximizes their lead flow and increases revenue.

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