Reasons You're Not Hitting Your Goals: Track Conversations, Marketing ROI, and Workflows
Are you doing everything you could to hit your goals, but still find yourself falling behind? There are various reasons why you could be struggling to achieve your targets, so it’s important to have the tools and data to help pinpoint specific areas for improvement. Once you’ve locked in on these areas, it’s easier to create a strategy for an amazing comeback.
Here are some reasons why you might not be achieving your goals:
1. Inability to Monitor Marketing Efforts
Lead generation is a main concern for anyone in the real estate business, and it’s often the focus of a significant portion of your budget and time. But if you’re not tracking where those leads are coming from (or worse, if you’re assuming what’s working based on gut feeling) you’re leaving money and opportunity on the table. Unless you are monitoring everything correctly, it's almost impossible to know which channels are really delivering, which channels are under-performing, and where you can most effectively invest your money.
This is where REW CRM's Source Management feature is a lifesaver. Source Management gives you the ability to correctly attribute leads to specific marketing channels, such as PPC, social media, referrals, or offline channels. By assigning each lead directly to its origin, you can finally know the real ROI of your efforts, make intelligent decisions, and redistribute your budget to what truly works. Instead of taking an educated guess, you have clarity to make data-driven decisions. Check out our Source Management guide to learn how to set up and leverage this feature.
REW CRM's Source View displays various marketing channels' performance results.
2. Not Enough Conversations
Lead generation is only the first step. What really drives closings is consistent, meaningful conversations with potential clients. If you’re not engaging with enough leads, your pipeline will dry up quickly. Many agents fall into the trap of collecting leads but failing to follow up effectively, which results in missed opportunities and low conversion rates.
In our previous blog posts, we discussed the impact of conversations and why it's crucial to monitor them. By monitoring key Conversations metrics like call attempts, all-time conversation length, average conversation length, voicemails, and others, you can generate insights on how many conversations you need to book an appointment, or how many calls it requires to have one quality interaction. With this information, you can customize your outreach, optimize engagement, and convert more leads into customers. If you’re tracking your conversations and deals on REW CRM, join our Conversations study and help us answer the big question: How many conversations do you need to close a deal?
Make sure to also explore our most recent product release, where we updated REW Dialer to automatically classify and map calls as a conversation, call attempt, voicemail, or wrong number. This frees you from having to manually update call logs, giving you more time to connect! Read our April product updates blog for the full rundown on how to leverage REW's Dialer.
Agent call history and Conversations metrics performance.
3. Inconsistent Evaluation
You need to regularly assess your performance to be a successful agent. When this isn't done, it’s easy to feel lost, miss growth opportunities, and even fail to accomplish your goals. Some agents set annual or monthly targets but fail to break them down into daily, trackable goals. This leads to inconsistency in their efforts. To remain on track, agents must gauge their own performance regularly, adjust their approach if needed, and make sure they're completing their tasks daily.
With REW CRM's Agent Goals, you can set clear and measurable targets, like number of calls, conversations, emails sent, and so much more. By aligning day-to-day activities with overall business objectives, you stay on course to achieve long-term goals. Visit our Agent Goals guide to discover how to set and monitor your goals in REW CRM.
A sample Report Scorecard and daily goals setup on REW CRM.
4. Inefficient Workflow
We've all heard it, 'time is money', and if you're spending too much of it on repetitive admin work, you're not fulfilling your potential. Too many agents are spending too much time on these types of tasks, all of which can quickly fill up the day. This time-consuming process not only leads to burnout but also increases the chances of human error.
To eliminate this, an automation tool like REW CRM is helpful. Automating tasks such as emailing, assigning leads to agents, adding notes, and other routine activities can free up valuable time, allowing you to focus on high-priority activities such as making conversations and building relationships. By taking advantage of CRMs and other real estate technology, you can reduce manual work and increase efficiency. Explore our Automations blog for the complete guide on how to set automation rules in REW CRM.
Setting up an automation rule on REW CRM.
5. Lack of Training and Development
As a real estate agent, you need to be up to date on training so that you can stay ahead. If you do not invest the time to upgrade your skills, you will find yourself left behind. That is why we created the updated REW Academy and our new Resources page. These learning sites provide numerous training materials, from step-by-step tutorials, courses, webinars, to how-to videos, that will help you not just master REW CRM, but also acquire industry skills and knowledge. Having these resources will help you stay competitive and always ready to close deals with confidence.
Real Estate Webmasters' new Resources page.
Resources for Learning
Do you want to learn and connect with other real estate professionals? Join the REW Forum! It's an engaging community where you can exchange ideas, ask questions, and learn from others in the industry. Be part of the REW Forum and discover strategies that can help you achieve your goals!
Plus, leverage the new Resources page and updated REW Academy to access educational materials and guides on REW CRM. Don’t miss the chance to master powerful tools that can streamline your workflow and boost your results.
REW CRM FAQ
How can I improve my workflow?
Time-consuming admin tasks slow you down. Automating routine actions with REW CRM, such as sending emails or assigning leads, frees up time for high-priority activities like engaging with clients.
How do I stay ahead in the industry?
Constant learning is key. REW Academy and our Resources page offer guides, tutorials, and webinars to help you improve skills and master REW CRM. Plus, join the REW Forum to connect with industry professionals and stay on top of trends.