One of the coolest things we've ever made at Real Estate Webmasters is the REW Leads app. Full disclosure, I'm the lead developer of REW Leads for iOS, but that just means I know how powerful it really is in helping real estate teams conquer their lead follow up.

REW Leads was built with one goal: to make lead follow up faster and easier. That's it. That's all it's meant to do. But that simple goal is a ridiculously huge advantage for real estate teams that use the app properly. It means your team is connecting with people before your competition and staying in touch with significantly less effort. That's a beautiful thing.

If that alone is convincing enough, let's talk about 5 more reasons your team should be using the REW Leads app:

5. Get push

REW Leads has been on the market for just over a week, and hundreds of agents are already using the app to make real estate lead follow up easier than ever.

In our first week’s product announcement, we shared the benefits of intelligent lead routing, instant push notifications, and a relationship management app that seamlessly integrates with our CRM platforms.

This week, we're going to talk about how you can use REW Leads to improve your client experience and turn those new leads into loyal customers.

4. Saved Searches

We've made it easier than ever to create a saved search for your clients, right from the app! At your desk or on the go, you can set up searches to showcase properties that'll engage your leads and turn them into brand new

We've released another new update to rewLeads Beta, our new lead management app, to our beta testers. Our main goal for this release was to make one of our favorite features even easier to use: rewLeads Auto-Routing.

With Lead Auto-Routing, rewLeads can intelligently assign incoming leads to your agents according to custom rules that you create. For example, you can have residential leads over $800K go to a certain set of agents, while Seattle leads go to someone else.

To get started, navigate to Settings -> Lead Routing and ensure that rewLeads Auto-Routing is selected. Then, tap Rules to start creating your custom routing rules.

Tap the + button to create a new Rule, or tap an existing Rule on the list to edit it. This will bring up a