2025 Recap: Product Updates, Milestones, and Highlights
2025 has been all about having conversations and listening to our customers, advisors, and other real estate professionals. We wanted to understand the challenges you’re facing at work and provide tools to support you in achieving your goals. In this blog, we’ll look back not only on the features we built, but all the ways we grew together and made a difference in the industry.
REW CRM updates in 2025.
Table of Contents
Powerful Updates Released in 2025
Our team definitely didn’t put any brakes on this year, releasing a host of powerful new features. Listing every single one here would make this blog way too long but you can check out the full list of product updates in our release section. Below, we’ve highlighted the REW CRM features that made the biggest impact on how agents work and helped boost their results in 2025.
Conversations Metrics
One of our most game-changing features in 2025 is Conversations Metrics, a feature that allows users to log key data such as call outcome, duration, date, and time, and use it as filters in the CRM. Instead of call volume, we believe that it's the number of conversions that has a more direct effect on your conversion rates. Therefore, it’s crucial that agents have an efficient way of tracking their conversations with leads.
Tracking Conversation Metrics on the REW CRM.
REW Dialer and AI Update
In line with the addition of Conversations Metrics on REW CRM, we also updated the REW Dialer to automatically map conversations and record the metrics. With the launch of Caller ID this year, this currently makes the REW Dialer the only dialer that combines automatic metric tracking with Caller ID.
In the last quarter of 2025, we rolled out AI-Generated Call Transcripts and Summaries, which provides agents a full transcript of their calls so they can review it anytime and use it as protection in case of disputes. Meanwhile, the Call Summary feature takes away the need for note-taking, empowering agents to completely focus on their conversations. Plus, this makes it easier for agents to remember important information about each lead, and what next steps they need to take to convert them.
In early 2026, we’re releasing the second phase of our AI Dialer update: AI Grading and Coaching. Customers who subscribe to this tool will automatically have their calls rated across different real estate sales categories, allowing them to immediately note the areas they’re crushing, and the aspects they need to improve on. The AI Coaching feature compliments AI Grading, giving agents a comprehensive detailed feedback on how they can make more meaningful conversations. Stay tuned for their release!
REW Dialer's Caller ID and AI features.
Automations Phase 2
The second phase of REW CRM’s Automations feature introduced new triggers, conditions and actions that allowed users to create more advanced automations. With how busy and on-the-go agents are, automations let agents focus on tasks that only they can do and build stronger relationships with their leads. Imagine sending email campaigns, adding leads to groups, setting up notifications, and other key tasks taken off your plate because the CRM does it for you. You get more time and mental bandwidth to accomplish other work that has a big impact on your conversion rate!
The new triggers, conditions, and actions released in the second phase of Automations.
Updated Engagement Wheel
This year, we updated the CRM’s Engagement Wheel to better help agents successfully close more deals. Found on the Lead Details Page, the wheel guides users into accomplishing 8 crucial tasks: log a call, send a text, log a conversation, send an email, save a search, book an appointment, log an offer, and close a deal. The update makes it easier to remember what you need to do to engage leads, and reflects our mission to encourage agents to track their conversation metrics.
2025 is a year filled with innovative updates that empowers agents to reach their full potential. By providing tools that streamline their workflow, allow them to focus on high-impact tasks, and give them access to actionable insights, agents can hit or even exceed their goals.
REW CRM's updated Engagement Wheel.
New Product Advisory Board
Real Estate Webmasters formed a new advisory board this year to create the best real estate CRM that will address agents’ needs. Composed of the industry’s best, these advisors have helped us shape some of the features we’ve released in 2025. We’re thrilled to be collaborating with Gary Ashton, leader of the #1 RE/MAX team in the world, Justin Havre, leader of the #1 eXp Realty team in Canada, and Ken Pozek, leader of the #1 Keller Williams team, in developing new tools that will revolutionize the real estate technology space.
Check out our Product Advisory blog post to explore how these legendary figures are inspiring new CRM features.
The new product advisory board composed of Ken Pozek, Justin Havre, and Gary Ashton.
Educational Resources
This year is not just about launching powerful updates, it’s also about supporting our customers through educational resources. We want our clients to have readily available platforms they can go to if they want to learn more about our products and new features. That’s why we created a Resources Page and revamped the REW Academy.
The Resources page is the central hub for all the information you’ll need about REW CRM, the Renaissance website, SEO, PPC, and all our other products and services. There, you’ll find blog posts, guides, quick links and articles that will help you leverage our powerful tools. On the other hand, the REW Academy houses all our video content—tutorials, walkthroughs, quick hits, and courses. We gave it a makeover and revamped the layout, added new search features, redesigned the video player, updated the content, and so much more.
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REW CRM's Resources page and updated REW Academy.
On top of these online platforms, Morgan Carey has started hosting live REW CRM coaching sessions to help agents master the CRM and get suggestions on what new features they’d like to see in the future. It also provides a great opportunity to provide feedback and ask questions to Morgan and the team.
Don’t miss our first REW CRM coaching session of 2026 on Wednesday, January 14, at 12 p.m. PST. Morgan will walk through setting goals in the CRM, leveraging Smart Lists, and our upcoming winter release, which is happening the same week. Sign up now to join the session!
Giving Back to the Community
We know we wouldn’t be where we are today without the support of our community. That’s why, every holiday season, we partner with Volunteer Nanaimo to support local families in need. Through the Christmas Angels program, we help fulfill the wish lists of parents and children, making their Christmas a little brighter. On November 23, our team visited Walmart at Woodgrove Mall to shop for gifts and essential items, and helped wrap presents for the families in the program. Giving back to the community will always be at the heart of what we do, and we’re happy that we were able to spread joy this holiday season.
The Real Estate Webmasters team shopping gifts for Christmas Angels.
What’s Next?
We’re wrapping up 2025, and now we’re looking forward to creating more cutting-edge tools that push the boundary of our industry. Our winter release, which is scheduled to launch in January, includes powerful new REW CRM features such as the Emails Metrics and Campaigns Redesign (shoutout to Justin Havre for the inspiration), the Lead Stage Manager (thanks to Gary Ashton for the valuable input), Presentation Mode, Display Open House, and a Blog Subscription Button.
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The upcoming Lead Stage Manager and Email Metrics & Campaigns Redesign.
More innovative product updates are already lined up to be released after this, like the much-anticipated AI Call Grading and Coaching, the Drag and Drop CRM Manager, and other game-changing features!
Be Part of the REW Forum
We have many exciting projects and plans for 2026, and we want you to stay updated on everything we’re working on. Join us on the REW Forum to stay in the loop and be among the first to see what’s coming next. Sign up today!
Join the REW Forum.
2025 Recap FAQ
How can REW CRM help me close more deals?
By streamlining your wokrflow, tracking conversations, automating repetitive key tasks, providing analytics, and guiding you through engagement steps, REW CRM helps you become more efficient in closing deals.
What makes REW Dialer different from other dialers?
It’s built specifically for real estate, combining metric tracking, Caller ID, and AI features, so you can have more meaningful conversations.
How does Real Estate Webmasters come up with new features?
We ask customers for suggestions, listen to their feedback, and collaborate with our renowned product advisors to guide our R&D roadmap. Plus, we stay updated with the latest happenings in the industry to get insights on how we can best support agents' technology needs.