Get The Best PPC In Management
PPC or Pay-Per-Click advertising is a powerful and cost-effective way to generate leads for real estate.
However, managing a PPC campaign can be time-consuming and complicated, requiring a lot of expertise and knowledge.
That's where a real estate PPC management company can help.
In this article, we'll discuss what you should expect from your real estate PPC management company, how to find one, and what to do once your PPC campaign has gotten underway.
Good Real Estate PPC Companies
Know The Industry
If you’re in the real estate business, you don’t want a company that can just do PPC for real estate, you want someone who does real estate PPC.
In other words, you want a company with experience in the real estate industry.
Real estate PPC can be complex, with its own strategies, specific targeting requirements and unique ad copy needs.
A company with experience in the industry will know how to navigate these challenges and maximize your results.
Have A Comprehensive Strategy
Your PPC management company should have a comprehensive strategy in place that aligns with your business goals.
What is a comprehensive strategy for PPC? Well it starts with an understanding of your business, including your service area and the kinds of real estate that you deal with, and it ends with effective lead capture and follow up.
Driving traffic to your website is only half the battle and means nothing if you can’t convert that traffic into leads and those leads into clients.
Your real estate PPC management company should be able to help you every step of the way, this shows that they’re invested in your success.
So expect a good real estate PPC company to advise or even provide you with well-optimized landing pages for real estate, lead capture and lead management tools, and effective lead follow up strategies.
Above: Getting ad traffic means nothing without effective lead conversion and follow up. Real Estate Webmasters can help.
Practice Transparency & Open Communication
A good PPC management company should be easy to get in touch with and responsive to your needs. Be wary of any PPC company that promises the world. Any company you do business with should give you a realistic picture of the kind of ROI (or ROAS, "return on ad spend") that you can expect in your market and with your budget.
Real Estate Webmasters provides a handy PPC campaign income calculator to get you started.
Additionally, you should be able to discuss your specific goals and preferences with your PPC company. In fact, they should ask for these to inform their strategy and target outcomes. They should also be able to provide recommendations and insights to help you make informed decisions.
Depending on your budget, a high-touch concierge-level of attention might not be feasible, but at the very least your real estate PPC management company should provide you with regular reports that show how your campaign is performing.
Good PPC reporting should be presented in a way that is understandable, with results that can be clearly assessed.
A report with too much technical jargon or raw data is not very useful and, at worst, a way of obscuring actual performance. On the other hand, a report that’s too brief, vague or qualitative might deprive you of actionable insights or be used as a way to avoid accountability.
A good PPC company will help you understand and achieve the advertising metrics that matter most for your business.
Hiring a PPC Management Company
Here’s what to do if you’re looking to hire a PPC management company:
- Define your goals: Before you hire a PPC management company, determine the goals of your advertising campaign. For example, are you looking primarily for lead sign ups, or brand awareness? As a real estate agent, what specific areas and property types do you most want to focus on?
- Research potential companies: Look for a company that has experience in your industry and a proven track record of success. Check their reviews and ask for referrals. Get in touch to discuss your goals and budget to see if they can work with you.
- Discuss expectations: As for a brief summary of the PPC management company’s strategy, their standard reporting and communication practices, and their capacity for adapting or changing the campaign in the future.
Your PPC Campaign Is Running. Now What?
So your PPC campaign is up and running. You've handed over the reigns to a reputable company that you trust to deliver the goods. What can you do to help the success of your advertising campain?
Give your PPC management company feedback on the frequency and type of leads you’re receiving, or any changes in business focus that might impact the campaign.
This feedback helps the PPC management company adjust the campaigns accordingly to optimize for the best possible results.
For example, if you’re getting more leads than you can handle, it might be time to scale back the budget, or focus on more qualified traffic.
Keep Your Site Consistent
Changes to the pages, navigation, or structure of your website could result in ads linking to non-existent pages or broken performance tracking.
So, if you make any significant changes to your website, inform the PPC management company as soon as possible so they can quickly adjust the campaigns to ensure that everything keeps working smoothly.
Trust The Process
Micro-managing your PPC campaign is not a good use of your time and seldom has any benefit anyway.
So, at some point, you have to trust that the PPC management company knows what they’re doing.
Give them the time, information, and clear goals they need to succeed, and then leave the management to them.
A lot of changes from too many sources can interfere with the long-term ad optimization and effective assessment of PPC performance.
Focus On Your Lead Follow Up
Once the PPC management company generates leads for the client, it is the client's responsibility to follow up promptly and effectively.
This means having a well-defined lead follow-up process in place to ensure that no leads fall through the cracks.
An integrated and real estate-specific CRM with easy-to-use lead follow up features is the best solution for turning ad traffic into revenue.
A Good PPC Company Has
- Relevant experience in your industry.
- A proven track record of success with similar clients.
- An understanding of your local market, target audience, and business focus.
- Transparent reporting and communication practices.
- A focus on ROI, not just metrics like impressions or traffic.
- Ongoing support for lead acquisition and follow up.
In conclusion, choosing the right real estate PPC management company is an important decision with the potential to generate a lot of revenue for your real estate business, so it’s important to get it right.
At Real Estate Webmasters, we understand the importance of PPC for real estate professionals, which is why we offer our own PPC management services.
Our team of experts has years of experience in the industry and uses the latest tools and strategies to help our clients achieve their goals.
We believe in transparency, communication, and constant improvement, so you can trust us to deliver results.
Learn more about Real Estate Webmasters' PPC services. Or, head over to the Real Estate Webmasters PPC forums to join the conversation.
PPC Management FAQ
What is PPC management?
PPC management refers to the process of overseeing and optimizing Pay-Per-Click advertising campaigns. It involves tasks such as keyword research, ad creation, bid management, audience targeting, monitoring performance metrics, adjusting strategies, and maximizing the ROI of the PPC campaigns. The goal is to drive targeted traffic to a website and convert that traffic into leads or customers.
What do PPC management companies do?
PPC management companies specialize in handling and optimizing Pay-Per-Click advertising campaigns. They provide services such as creating and managing ad campaigns, targeting specific audiences, optimizing ad copy, monitoring performance, and maximizing return on investment (ROI) for businesses.
What are the benefits of PPC management?
PPC management offers several benefits for businesses, including cost-effectiveness, targeted advertising, quick results, measurable outcomes, and the expertise and efficiency of professional management. With detailed metrics and optimization strategies, businesses can maximize their return on investment (ROI) and reach their advertising goals effectively.
Why do you need a PPC agency?
A PPC agency brings expertise and knowledge in managing Pay-Per-Click campaigns effectively. They have experience in the industry, understand the strategies and requirements specific to PPC advertising, and can navigate complexities to generate leads and maximize results. Hiring a PPC agency saves time, ensures effective campaign management, and increases the chances of achieving your business goals.
What should I expect from a real estate PPC management company?
A good real estate PPC management company should have experience in the industry, a comprehensive strategy that aligns with your business goals, practice transparency and open communication, and provide regular reports on campaign performance.
How do I hire a PPC management company for real estate?
To hire a PPC management company, define your advertising goals, research potential companies with industry experience and a track record of success, and discuss expectations regarding their strategy, reporting, and ability to adapt the campaign.
What can I do to help the success of my PPC campaign?
Provide feedback to your PPC management company regarding the leads you're receiving and any changes in business focus. Keep your website consistent and inform the company of any significant changes. Trust the process and focus on your lead follow-up process to ensure no leads are missed.