A few weeks ago, we gave you the lowdown on what to look for in a great real estate SEO expert, where content development was a clear underlying theme. In today's world of SEO, publishing valuable content on your site is the very foundation of SEO success. But not just any content will do; it needs to be valuable, informative, and enjoyable to read. Unfortunately, finding a reliable freelance writer with industry knowledge, local expertise, and great grammar chops can be like finding a ne...

Lead follow up is absolutely critical for landing new business and building relationships with potential clients. Yet, it's one of the biggest challenges real estate agents have. Today, we're going to tell you exactly what you need to do to follow up with your online leads effectively and efficiently! It takes some time to refine a follow-up system that works perfectly for you and your team, but we find there are a few common elements in every successful follow-up system: Step 1: P...

It is with great enthusiasm that I am sharing the newest resource in Real Estate Webmasters' collection: The Real Estate SEO Guide! There are a lot of guides out there that are comprised of random tips and ideas, but I wanted to do something a bit different. I wanted to tell Realtors exactly what they need to know to have a strong SEO foundation, without the distractions and redundancies that come along with more general SEO starter guides. Our SEO guide covers a lot of critical topics...

One of the toughest challenges agents face when promoting their listings is determining what listings to promote to what people. You don't want to spend money promoting a nice condo to people who are only interested in million dollar homes. This is an age old issue with online real estate advertising and luckily, Facebook has begun to take notice. Dubbed 'Dynamic Ads for Real Estate', this new tool will help you advertise your listings on both Facebook and Instagram and, by leveraging cro...

It's an exciting time for real estate technology, as we step into the world of virtual reality through 360 images and other VR experiences. As many of you know, our brand new VR website features 360 immersion, allowing your clients and website viewers to take a step into a listing or community, right from the comfort of home. While we recommend using a professional photographer for your 360 Home page images and property listing photos, a DIY solution can work well for impressing prosp...

REW sites are built to generate ROI and make you more money, but these two things can't happen until your site goes live. That's why we recommend getting your site online as quickly as possible, then refining content and pages as you begin to generate leads. Getting started on your brand new site can seem intimidating, but it doesn't have to be. We've put together this simple guide that tells you the 8 things you need to do to get your site up and running, in as few steps as possible. ...

The real estate PPC landscape is becoming increasingly competitive. Gone are the days where an advertiser could set up a few simple ad campaigns, input a few relevant keywords and see scores of buyer and seller leads pour in. Today, every agent, real estate team, and brokerage knows that paid advertising must be part of their marketing plan. Because more advertisers are using paid search advertising, your real estate PPC strategies must evolve in order to achieve success and beat the comp...

We're excited to announce a really cool new feature today: REW Leads 1.1 for iOS now includes Lead Reminders! Lead Reminders allow you to easily create reminders for your leads and get push notifications when they're due. Those of you who use reminders in REW Backend and REW CRM will already be familiar with this feature. Creating a Reminder To create a reminder in REW Leads, tap on a lead to see their details. Then, scroll to the Reminders section and tap the + button. &nb...

What would you say you do here? As as a Squad Leader and Senior Web Designer I have a player/coach role, where I facilitate team standups, work assignments, and perform the leadership function for squad members. As a Senior Designer, I work on a wide variety of projects ranging from small customizations to full custom websites. What’s your favourite part about your job? I love solving problems! I especially enjoy finding elegant solutions to complex problems - whether it be a ...

In one week, we will be launching the world's first website that offers a virtual reality feature set for both main page presentation and listings details pages. Truly, this is our biggest innovation in website design at REW ever and I am so excited!  My vision is this: You roll up on a listing presentation a few minutes early with a 360 / VR camera (relatively inexpensive under $1,000 for a good one)—before going in, you put down a tripod in a nice location, and you take a 360...