A lead conversion process that gets results

Mitch Ribak posted this 1 1,743 Views

Mitch Ribak is the Team Leader of Tropical Realty Beachside powered by eXp Realty and owner of Inside Sales Agents. He has been nicknamed the "grandfather of lead conversion" because of the work he has done refining successful lead strategies over the past 16 years. Thank you, Mitch, for this guest post. On a daily basis, I receive no less than 5 phone calls from brokers, team leads, and agents asking me about lead conversion. I'm always amazed at how many agents don't even do the basics ...

What's included in an SEO project with REW?

Eric posted this 626 Views

I'm often asked what will be included in an REW SEO project by smart Realtors who are looking to enhance their digital marketing strategy. The truth is that every single project at REW is a bit different, because we look at your company, competition, and opportunity within your market, and then develop a strategy accordingly. Your designated SEO expert will be able to create an individualized strategy for your site and share it with you fairly early into your project. In the meantime, let...

How to choose a domain name for your real estate site

Melissa posted this 626 Views

Choosing a domain for your site shouldn't be stressful, but it does require thoughtful planning. This easy guide will tell you how to choose a domain, and walk you through the details you should consider. Domain Authority How old is the domain? Generally speaking, the older a domain is, the more likely it is to have a history. That history can be extremely valuable if the site naturally earned links over the course of its time, which in turn builds domain authority. For this reason, yo...

3 common PPC problems & how to fix them

Real Estate Webmasters posted this 628 Views

Running into some snags with your real estate PPC campaign? No problem, we're here to help! In this blog post we'll talk about the three most common PPC challenges we come across and what you need to do to improve them. Problem 1 – My Leads Are All Junk This is one of the most common problems in ALL types of online advertising. While there's no way to ensure all of your leads will be qualified buyers looking to find a home today, you can increase the specificity of your ads&...

How to handle navigation: primary & side navigation options

Melissa posted this 945 Views

We're going to sum up a lot of research right now: the best navigation for your website is the one that makes the most sense. That's it. REW websites come with two default navigation options: a primary navigation and a side navigation. For some of our older sites, the primary navigation takes the form of a mega menu. Our newer sites tend to utilize a drop down menu for the primary navigation. Regardless of which option your site has, the same principles are going to apply: Primary Navi...

Capture more leads on your REW site

Melissa posted this 589 Views

Capturing leads is one of the most important roles your REW website will play in your online marketing strategy. For many Realtors, the entire point of their website is to bring more clients to their business, which is why maximizing lead capture and conversion is critical. There are essentially three steps in the online lead conversion process: Driving traffic to the site (typically through SEO or PPC) Capturing leads from that traffic Converting those leads into clients ...

Investing in technology your agents will actually use

Michael Audet posted this 789 Views

Everybody in real estate knows somebody who is a tech whiz, who has used technology to build their business and rise above the competition. They blog, they have high lead conversion, they run great online campaigns and know the ins and outs of online marketing. They love technology! The trouble is, most agents aren't great at technology and, more than that, they don't want to be.  Most agents are people focused. They didn't come into the business because they like sitting a...

Career Spotlight: David, RPD Programmer

Real Estate Webmasters posted this 806 Views

David was nominated for our Career Spotlight by Vy, the Director of Product Development. David has held various roles at REW that have given him a really well-rounded view of the business, which his peers and the industry can benefit from learning about. He has also been recently promoted to lead of the Product Enhancement squad in Product Development. Hello David! What's your favourite thing about working at REW? Every day I come into work it's different. Something's different. And some...

How to improve your Google quality score

Eric posted this 769 Views

Your Google Adwords quality score will directly impact your ad costs and visibility, and therefore ROI, which makes it an extraordinarily important metric to pay attention to if you're managing a real estate PPC campaign. Here at REW, we take care of quality score for all our clients, letting them focus their time and energy on real estate. However, if you're tackling your own campaigns, this is what you need to know about Google's quality scores: What is Quality Score? Every ad in ...

5 real estate SEO tips for Realtors

Melissa posted this 762 Views

There's a lot of high-level SEO information out there to help Realtors thrive, and search engine marketing is a practice that includes an immense level of detail. But sometimes we need to take a step back from the fine tuning and look at the bigger picture. The 5 real estate SEO tips in today's post help agents focus on that big picture and create a website that's well optimized. 5. Keep your community area focused When starting your site off, pick a city or handful of communities, ...