Real Estate Tech and You

This article is part of a series about real estate PPC. We highly encourage you to read the entire guide as it's released. Follow us on Facebook to stay up to date! Part 1: What is PPC? Part 2: How Much Does Real Estate PPC Cost? Part 3: The ROI of Real Estate PPC Part 4: To be continued... Your website should be an investment, not a business card. In real estate, PPC is the most cost-effective way to generate traffic to your website, and fast. But what type of ROI should you expect from real estate PPC? In this blog, we'll cover all the factors that go into the expected expenses and commissions you can earn from PPC, including advice on how to improve your ROI. We'll also go through a practical example, using typical results for a Real…
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It’s no secret that REW clients have a knack for personalizing our platforms, and Vision is no exception to the rule. Thinking about a Vision, or looking for a fresh perspective to breathe new life into your existing site? Check out our list of some of the most innovative and effective Vision sites thus far. Custom Vision Sites While Vision is designed to provide an immersive brand experience and attract quality leads straight out of the box, here’s a shortlist of our clients who have chosen to take their sites to the next level with a few custom tweaks. Military Home Search militaryhomesearch.com The Military Home Search team uses key customizations to cater perfectly to their niche: military relocation. From helping you find homes near your…
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This article is part of a series about real estate PPC. We highly encourage you to read the entire guide as it's released. Follow us on Facebook to stay up to date! Part 1: What is PPC? Part 2: How Much Does Real Estate PPC Cost? Part 3: The ROI of Real Estate PPC (and How to Improve It) Part 4: To be continued... It's the first question we're always asked when an agent or brokerage is considering PPC: "What's my expected cost per lead?" To be honest, there's no simple answer. But, by answering the following questions, we can get a pretty close approximation and help you understand the mystery behind the cost of PPC: How does the Google Ads auction work? Cost Per Click: What is the expected CPC in real estate? Conversion rate: What is…
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Updated February 25, 2019 Since the launch of Discover, REW clients have been adding their personal flare to this already innovative platform. If you’re considering a Discover site, or you’re looking for some inspiration to spice up your own, take a look at some of the best Discover sites so far. Out-of-the-Box Discover Sites While REW is known for its custom websites, we actually discourage most of our clients from going custom. Why? Because the platform is already designed to let you showcase your brand and generate leads right out of the box. We recommend learning the platform and seeing what it can do before jumping straight to custom work. Here are a few examples of clients who are killing it without a single customization. REP…
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This article is part of an upcoming series about real estate PPC. We highly encourage you to read the entire guide as it's released. Follow us on Facebook to stay up to date! Part 1: Real Estate PPC Guide: Everything you need to know Part 2: How Much Does Real Estate PPC Cost? Part 3: The ROI of Real Estate PPC (and How to Improve It) Part 4: To be continued... Let's talk PPC for real estate! PPC is one of the most cost-effective forms of lead generation in real estate. What is it? Why should you care? Let's dive in! What is real estate PPC? PPC is an acronym for Pay-Per-Click Advertising. Why is it called Pay-Per-Click? Because you pay every time someone clicks one of your ads. The term PPC most commonly refers to the ads that show up…
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"The largest custom real estate platform build in modern history." When you read the statement that kicks off the latest cover story of Real Estate Magazine by RISMedia, it's easy to understand why we are so excited about the upcoming launch of CENTURY 21 Canada's new national technology platform. To say it's highly anticipated would be a massive understatement. An incredible 30,000 development hours at Real Estate Webmasters went into building the platform over the past two years. The result is a sleek platform design with intuitive features, both on the customer-facing frontend and the agent-facing backend. The frontend features an incredible property search experience and beautiful agent subdomains for each of CENTURY 21 Canada's thousands of…
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Christmas has come early! We're extremely excited about the upcoming Real Estate Webmasters product release, set to roll out just in time for the holidays. In addition to new lead export functionality in REW CRM, this update comes with several big upgrades to Discover that we know you're going to love. Let's dive right in. What's New with Discover? IDX Snippet Improvements Discover IDX snippets have been updated to provide the capability to build new snippet panels and create more sorting options.  Additional IDX Snippet Panels You can now make IDX snippets on Discover using additional IDX panels. This allows you to make community or property type pages that are as specific as your IDX will let you. For long-time REW customers, this is a known and…
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If there is one thing that I have learned in providing professional services these last 20 years, it's that setting expectations is everything.  If you do it right, your customers will hopefully appreciate and respect you. Even if they don’t like what they hear, they tend to appreciate the transparency and honesty.   If you don’t do it, or you get it wrong, your customers will be frustrated and upset.  Today, I’d like to talk about the future of Real Estate Webmasters' Professional Services agency, and make an attempt to set expectations for the coming 2019 calendar year.  My goal is to provide insight into changes and goals for our business, and assist customers in making choices with respect to how they engage with our Professional Services…
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It's our favourite time of year here at Real Estate Webmasters. Not only is it the holiday season, it's also a time to reflect on successes of the past year and a time to look forward to the year ahead. At REW, we've successfully grown our business by every conceivable metric every single year since our inception in 2004. But that doesn't mean it's time to take the foot off the gas. Looking ahead to 2019, REW is investing in our technology, people, and marketing more than ever before. Because that's what it takes to be an industry leader. And the same applies to you. Whether you're an agent, team, or broker—it's a great time to ask: "What am I doing to make 2019 that. much. better. than 2018? What am I doing to get ahead or to stay ahead in my…
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Real Estate Webmasters is happy to announce our first new platform release of Fall 2018! This update includes several features requested by our incredible clients related to Discover, REW CRM, and the REW IDX mobile app experience. And if you read all the way to the end, you'll see a revolutionary new home search feature that we've added to the REW IDX app. Discover Updates Here's what's new and exciting with Discover: Map Pins Highlight on Hover This suggestion originated from the Discover Facebook group, so keep those suggestions coming! As requested, when site visitors hover their mouse over a property listing card along the side of the Discover's map search, that property's location pin will become highlighted. This will greatly assist in…
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