In one week, we will be launching the world's first website that offers a virtual reality feature set for both main page presentation and listings details pages. Truly, this is our biggest innovation in website design at REW ever and I am so excited!  My vision is this: You roll up on a listing presentation a few minutes early with a 360 / VR camera (relatively inexpensive under $1,000 for a good one)—before going in, you put down a tripod in a nice location, and you take a 360...

If you've done even a little reading about search engine optimization, chances are that you've heard about how important it is to use relevant keywords throughout your website to help generate traffic from search engines like Google, Bing, and Yahoo. But where do you begin when it comes to finding real estate SEO keywords? Start with Google Your starting point should always be the same place a prospective client will begin—with the search box itself. Ultimately, it's all ab...

So, you’ve decided to start a blog. Great! You’ve read all about the benefits of blogging: keeping your website up-to-date with relevant and timely content, capturing long-tail keyword traffic and building a following. But where should you start? Making the decision to start a blog is one thing, but maintaining a consistent and a steady stream of top-notch content is another animal altogether. Luckily for you, the real estate industry can be complex, so there is a wealth...

Mitch Ribak is the CEO of Inside Sales Agents (pictured), and Broker of Tropical Beachside Realty. Mitch has spent a decade perfecting real estate lead follow-up, and is an expert on online lead conversion and ROI. We asked him to be a featured guest author so he could share his story and wisdom with you. --- It's been a little more than 11 years since we started our ISA program at my brokerage, Tropical Realty Beachside.  The results have been amazing, but the process that go...

I've been thinking a lot about "big picture" SEO strategies, and how we can apply them to the real estate industry. To start, there's convincing evidence that page one content continues to get longer, yet each industry also has its own content trends. Over the past couple weeks, I ran an experiment to help determine a better content baseline for the real estate industry. I looked at page one results for "[city] real estate" for 22 major cities across the United States and Canada, and reco...

I recently had the pleasure of attending the Gathering of Eagles, an invitation-only conference for top executives who work within the real estate industry. As I listened to influential speakers and leaders share their take on real estate technology, I thought about our clients, and how the current trends can make them more successful. In fact, with every trend is a lesson, and those lessons teach real estate agents how to thrive for decades to come. 1. Transactions Are Becoming Mo...

What does a quality assurance analyst at REW do? Quality assurance analysts at REW ensure the quality of a product by performing a combination of manual, automated, and regression tests throughout development of a product using the agile framework. If any issues are found or requirements are not met, then we report them in our issue tracking software (Jira) for the development team to address. How does this benefit our clients? This allows us to deliver a quality product to the clients ...

It is my pleasure to announce that, as of today, the REW Leads Android Early Adopter is now available! Our goal with REW Leads Android is to help our clients enjoy faster and easier lead management than ever before. Like our iOS version of the app, REW Leads Android allows you to connect instantly with your incoming leads, and provide great customer service with ease. How To Get Started Getting your hands on the Early Adopter edition is an easy three-step process: Step 1: Requ...

Technology is constantly evolving, and real estate technology is no exception. As an industry, we're always improving, reinventing and re-considering the systems that help real estate agents and their businesses thrive. At a recent Clareity conference in Scottsdale, AZ, we talked about a number of issues impacting the real estate market, as well as future changes we foresee happening within the industry sooner than later. This blog will tell you a bit about 3 of the future tech top...

Last Updated: June 23, 2017. We've received a few questions lately about impending Canadian Anti-Spam Legislation changes, and just wanted to take the opportunity to help clear some things up. Let's start with a disclaimer that this is only one interpretation of CASL and its implications, and you should review the original legislation and seek proper legal counsel if you think CASL may impact your business in any way. This post is going to focus on email marketing, but remember that...