What people want from your real estate website

Real Estate Webmasters posted this 654 Views

We recently hired an independent market research company to interview 10 random people who have bought or sold a home worth at least $300,000 in the past 12 months, and ask them a series of questions over the course of an hour. When asked to describe the best real estate websites they have seen, guess what they said? Nothing. Most respondents didn't have any awesome sites to share because nothing stood out to them. The few that did comment on a website referenced the major portals, ...

Networking tips for REW Summit and other real estate events

Heather posted this 491 Views

Networking tips for REW Summit and other real estate events One of the biggest benefits of REW Summit is the opportunity to connect with highly successful agents who are willing to share their secrets—because you aren't in their target market! But to build meaningful relationships that will get you those secrets, you first need to network your heart out. In this post, I'm sharing 7 tips for networking at REW Summit and any other future event you'll be attending. 1. Don't be...

REW's first spring release is here!

Vy L posted this 3 1,822 Views

Right on schedule, REW's first release of the spring is ready to go! This release includes the official launch of our branded REW IDX Apps, new improvements to the REW CRM platform, and optimization improvements to Vision. Let's talk about all three... REW IDX Apps Over the past several months we've been focused on responding to client feature requests and optimizing the build process to launch personalized, branded apps faster. Our mobile team has streamlined the tasks required to bui...

Where Realtors plan to spend their marketing $ in 2018

Real Estate Webmasters posted this 754 Views

Towards the end of 2017, we surveyed close to 300 real estate agents across North America, checking in with nearly 200 of those Realtors to find out where they plan to spend their marketing budgets in 2018. We broke the agents into three cohorts based on GCI: GCI under $100,000 GCI between $100 - $300,000 GCI above $300,000 Then we asked them whether they intend to spend less, the same, or more in several areas of marketing to figure out where their investments were goin...

Top hotel recommendations for REW Summit Toronto

Heather posted this 624 Views

REW Summit Toronto hotel recommendations Looking for a great hotel for your home base during the REW Summit? We've got you covered! There are dozens of phenomenal hotels close to the Metro Toronto Convention Centre (MTCC) and it's hard to go wrong. But if you're looking for the absolute best hotels in the area, check out these: Fairmont Royal York Downtown Toronto Marriott City Centre Delta Hotel Downtown Toronto Strathcona Hotel SoHo Metropolitan Ritz Carlton Toronto...

REW Summit Toronto: Day One Speakers & Schedule

Heather posted this 2,422 Views

REW Summit Toronto is two months away and it is my absolute pleasure to announce the schedule we've created for day one. The first day of Summit is action-packed and sure to inspire your next tech projects. Here's how things are shaping up: Day 1 Schedule 8:00 am - 9:00 am Registration - Sign in, grab your badge, and mix and mingle with staff and attendees. 9:00 am - 9:30 amWelcome Address - Opening remarks. 9:30 am - 10:30 amKevin Foreman, INRIX Inc.: How Self-Driving Cars Will...

What Are Google Sitelink Extensions and How Do They Impact SEO?

Eric posted this 1 610 Views

What are sitelinks? Sitelinks are the smaller links that sometimes display below a site's primary link in the search results. Sitelinks are most likely to appear when someone searches for a specific company name or domain, offering quick links to the pages of the site Google thinks a user is most likely to be interested in. What is the benefit of sitelinks? The biggest benefit of sitelinks is the amount of visual real estate they take up on the search engine results page (SERP)....

What buyers & sellers look for in a real estate agent

Melissa posted this 932 Views

We recently interviewed 300 active real estate agents across North America to learn more about how they conduct their business and drive success. But we wanted to take it a step further and also talk to buyers and sellers to get a stronger understanding of what they're looking for in an agent. By understanding the mindset of buyers and sellers, real estate agents are able to better serve their clients and develop marketing solutions that will be more effective in converting leads into cli...

Marketing spend of top producing real estate agents

Real Estate Webmasters posted this 1,536 Views

We hired an independent market research company to survey 300 active real estate agents across the United States and Canada. These agents were asked questions on a wide variety of topics, including their marketing and spending habits. In this blog, we'll walk through the spend results and reveal the intriguing insights we saw about top-performing real estate agents. (Hint: if you think they spend differently, you're right!) First, let's take a look at what the average agent actually ma...

Google changes to data retention in Analytics

Eric posted this 5 2,225 Views

Towards the end of the day yesterday, Google mass emailed all Analytics account holders to alert them of upcoming data retention changes. In case you missed it, here's a copy that we saved: Ok, but what does that mean? Put simply, Google is changing the length of time it will automatically store user and event data within the Analytics system. If a user doesn't return to the site within the designated time period, the user data is then purged. Google uses a basic cookie to ident...