If there's one contentious issue when it comes to real estate websites, it's registration settings. Some agents swear by forced registration and others shudder at the mere mention of the words. The purpose of this blog is to provide a powerful example of how forced registration can impact real estate lead generation in a big way. What is Forced Registration? Before we jump into our experiment, let's clarify exactly what it is we mean by "forced registration." In this case, we mean t...

Here at Real Estate Webmasters, we've created two phenomenal lead follow-up tools for our clients to use. Both are included as part of the monthly SaaS program and both can be used to help take your business to the next level, improving your ability to follow up with clients and leads. However, despite seeming similar on the surface, REW CRM and REW Leads are two very different pieces of software. Let's break them down... REW CRM overview Mobile responsive web platform Single ...

REW’s second spring release is here! I hope you are seeing our commitment to regular platform updates as we continue to introduce changes every month. Our product development team has also been busy preparing for the launch of the latest REW website platform. If you have not heard about this, take a look at Morgan’s announcement in this recent blog post. We’ll have more news to share about this feature-rich design in the near future, while we’re working hard to bri...

Now that we've launched our branded REW IDX app and our clients have taken notice, we've started to receive questions about the two different versions of the app. One of the biggest questions is whether a real estate agent needs an iOS app, an Android app, or both. In this post, we're going break it down and answer that question. When one app is actually two First, let's explain why we have two separate apps. When an app is created for both iOS and Android, the app is created ...

Real Estate Webmasters recently hired a market research company to complete extensive surveys and interviews with Realtors, buyers, and sellers across North America. We gained a lot of valuable insight into the real estate industry, which we've shared throughout this blog over the past month. In this post, we're going to summarize the research that told us how Realtors can turn their buyers and sellers into loyal, lifelong clients who will be happy to share their name with all their famil...

Upgrading your site can be a scary thing. You've worked hard to build up authority, earn traffic, and create a system that effectively generates leads. Therefore, it's understandable that one of the most common questions we get when people are considering an upgrade is, "Will it hurt my SEO?" The short answer is "no." Completed properly, an upgrade shouldn't have any negative impacts on the authority you've built. It should only help. Here's what you need to know: Steps of a proper REW...

In exactly one week, the European Union's new data laws go into effect. Here's what REW clients need to know... What is GDPR? GDPR is the acronym for General Data Protection Regulation, which is a series of laws that will go into effect in one week, on May 25, 2018. GDPR tackles 7 different principles of data collection and protection, a few of which apply directly to real estate sites: Principles relating to the processing of personal data Lawfulness of processing Condi...

(Important update! Due to demand, new installs are now into August, 2018. If you are ordering, please ensure you get your order in ASAP as there is a LOT of demand for this promotion!) You heard it here first! I could not be more excited to announce the launch and pre-sale of our latest website platform, the BC 2.0 (it's so new we haven't actually got a name for it yet).There are so many exciting new innovations that we are going to be announcing this summer and showcasing at the upcoming...

We recently hired a third-party research company to interview anonymous buyers and sellers who bought or sold property, worth between $300,000 to $1.5 Million, within the past 12 months. The participants were asked a series of questions over an hour-long interview to help us better understand their habits, opinions, and decision-making processes. We were particularly interested in finding out how buyers and sellers choose their real estate agents in this digital age. Here's what we found ...

IDX apps are a powerful tool for your business. They can help engage potential and existing clients, improve brand loyalty, and get people addicted to your services. But to get the most benefit, you need to know when to promote your app and how to use it within your existing workflow. Timing is everything. Typical journey of buyers & sellers First, let's talk real quick about the basic digital journey that almost every buyer and seller takes: 1. Search online When someone...