Will Apple's Safari update impact your remarketing campaign?

Eric posted this 775 Views

Apple has made some big waves with the release of their new mobile operating system on September 12, with one change in particular making headlines: Apple included an update to Safari that launched Intelligent Tracking Prevention (ITP), instantly changing how remarketers can use cookies to track users' activities across the web. ITP uses machine learning to identify sites that are using third-party cookies, and then partitions those cookies after a day, disabling many advertisers' abiliti...

Introducing REW CRM's Integrations: Happy Grasshopper, BombBomb, Zillow & dotloop

Melissa posted this 855 Views

Peanut butter and jelly. Wine and cheese. Football and friends. Sometimes it just makes sense to put two great things together. That's the case with the integrations we've added to the new REW CRM, all 4 of which partner with the REW platform to make a Realtor's job just a little easier. All of our partner integrations allow you to send leads who register on your site directly to the third-party platform, so you can utilize their features with your leads. There's no need to manually im...

5 awesome real estate apps for Realtors

Heather posted this 1,466 Views

There are a lot of apps out there! Some are fun or helpful, while others just take up space on your phone. Finding the best real estate apps for Realtors comes down to one simple principle: technology is a tool, and it should make your life easier. We've put together a list of 5 awesome real estate apps that can help you do your job more efficiently: 5. OpenHome Pro Quickly gather your open home guests' information as they enter the door! Simply pop this app open on an iPad or mobil...

How to convert real estate PPC leads into clients

Eric posted this 1,189 Views

I love PPC leads! They're some of the highest quality real estate leads out there, and they have huge potential to become clients and make you money. While some PPC leads will transform into real estate clients all on their own, most need a little nudge to get going. Here, I'm going to outline a simple follow-up strategy that has proven to be effective for many of our Realtor clients. Best of all, you can implement it right now. Step 1: Call Your Lead As soon as a new PPC lead regis...

5 tips for building your brand online

Virginia posted this 794 Views

A lot of our customers come to Real Estate Webmasters because they want a website to brand themselves online. That's a great first step. But having your logo and some listing information isn't enough for a buyer or seller to develop a preference for your brand over others. According to research by NAR, over 90% of real estate firms have a website1, which means there is a lot of competition out there. Here are 5 ways you can use your website to strengthen your brand to attract and retain c...

How to make exciting email campaigns for real estate

Melissa posted this 830 Views

You already know that converting leads is all about building strong relationships, but how are you supposed to create meaningful connections with people you've never met? It's actually easier than you might think! Automated email campaigns, also called drip campaigns, play an important role in your lead follow up strategy, and can help you convert leads into clients. But you often only get one shot to get it right. Today, I'm going to go over some style suggestions that can help you ju...

Career Spotlight: Michal, Customer Service Rep

Real Estate Webmasters posted this 656 Views

1. What is your role here at REW? My role here at Real Estate Webmasters is "Customer Service Representative". We are the customers' first point of contact when it comes to questions or issues on their websites. 2. What is your fave thing about your position? My favourite thing about working in the CSR department is the variation in issues that come in on a daily basis, and the relationships I've built with our customer base. I love getting any issues related to the framework and ...

What is real estate SEO?

Melissa posted this 876 Views

You've probably already heard of SEO, and you may even know that it's a popular website marketing strategy. But what is it? In a single sentence, Search Engine Optimization is the art and science of helping a website show up in search engines like Google. SEO helps a website gain greater visibility within the search engines for specific keywords that are likely to drive relevant, high quality traffic to that site. SEO matters to real estate agents because it can bring in some of the be...

Why Instant Lead Generation Software Is A Waste Of Your Time

Melissa posted this 577 Views

If you're using lead generation software to instantly create lists of potential new clients, it's time to stop. Sometimes people use the term "lead generation software" to refer to marketing or customer relationship management software, like REW CRM. That's software that allows you to capture and manage leads from your own site and landing pages, and it's not what I'm talking about in this post. Instead, this post addresses the type of lead generation software that tempts you into fill...

3 Reasons You Should Use Enhanced Listings

Real Estate Webmasters posted this 542 Views

Our newest site, Vision, lets you control your listings like never before. Using our Enhanced Listings feature, you can instantly improve the look of your listings and reap some phenomenal benefits in the process. Enhanced Listings allow you to take any of your own listings, and then enhance them with the click of a button. Enhanced Listings have a more stunning visual display, and allow for additional content, photos, and videos. This enables Realtors to put together a stronger listing, ...