To help our clients provide better experiences to their buyers and sellers, we hired a third party research company to talk to people who have bought or sold a home within the past 12 months. This company asked a series of questions in an hour-long interview and the results were fascinating. In this blog, we'll review some of the most interesting things about mobile websites and apps that buyers and sellers had to say. Quick overview of the findings Most buyers and sellers don't ...

We recently hired an independent market research company to interview 10 random people who have bought or sold a home worth at least $300,000 in the past 12 months, and ask them a series of questions over the course of an hour. When asked to describe the best real estate websites they have seen, guess what they said? Nothing. Most respondents didn't have any awesome sites to share because nothing stood out to them. The few that did comment on a website referenced the major portals, ...

Networking tips for REW Summit and other real estate events One of the biggest benefits of REW Summit is the opportunity to connect with highly successful agents who are willing to share their secrets—because you aren't in their target market! But to build meaningful relationships that will get you those secrets, you first need to network your heart out. In this post, I'm sharing 7 tips for networking at REW Summit and any other future event you'll be attending. 1. Don't be...

Right on schedule, REW's first release of the spring is ready to go! This release includes the official launch of our branded REW IDX Apps, new improvements to the REW CRM platform, and optimization improvements to Vision. Let's talk about all three... REW IDX Apps Over the past several months we've been focused on responding to client feature requests and optimizing the build process to launch personalized, branded apps faster. Our mobile team has streamlined the tasks required to bui...

Towards the end of 2017, we surveyed close to 300 real estate agents across North America, checking in with nearly 200 of those Realtors to find out where they plan to spend their marketing budgets in 2018. We broke the agents into three cohorts based on GCI: GCI under $100,000 GCI between $100 - $300,000 GCI above $300,000 Then we asked them whether they intend to spend less, the same, or more in several areas of marketing to figure out where their investments were goin...

What are sitelinks? Sitelinks are the smaller links that sometimes display below a site's primary link in the search results. Sitelinks are most likely to appear when someone searches for a specific company name or domain, offering quick links to the pages of the site Google thinks a user is most likely to be interested in. What is the benefit of sitelinks? The biggest benefit of sitelinks is the amount of visual real estate they take up on the search engine results page (SERP)....

We recently interviewed 300 active real estate agents across North America to learn more about how they conduct their business and drive success. But we wanted to take it a step further and also talk to buyers and sellers to get a stronger understanding of what they're looking for in an agent. By understanding the mindset of buyers and sellers, real estate agents are able to better serve their clients and develop marketing solutions that will be more effective in converting leads into cli...

We hired an independent market research company to survey 300 active real estate agents across the United States and Canada. These agents were asked questions on a wide variety of topics, including their marketing and spending habits. In this blog, we'll walk through the spend results and reveal the intriguing insights we saw about top-performing real estate agents. (Hint: if you think they spend differently, you're right!) First, let's take a look at what the average agent actually ma...

We are delighted to have Jeff Turner join us at the upcoming REW Summit in Toronto, and we are even more delighted that he'll be sharing his infinite wisdom as one of our featured speakers. As the former founder and CEO of J.J. Grace, Jeff Turner led the company on to Inc. Magazine’s list of the 500 Fastest-Growing Companies. He was also the founder and president of several real estate technology companies, including RealSatisfied, which was acquired by Placester in 2016. Today, Jef...

That's right, today is Real Estate Webmasters' fourteenth birthday!  It has been yet another amazing year here at REW and, as I sit here on a plane bound for the T3 Summit, I have time to reflect on just how far we have come. More importantly, I get to feel the excitement of what I know is yet to come in our future! Here are some of the highlights: In the past year: Launched the industry's first 360 photo / video-enabled virtual reality website Launched REW Leads iOS a...