If there's one universal truth about Google, it's that their search engine and web tools are constantly evolving. Yet, until recently, one tool had remained the same for far too long. It's been a delightful change to see that Google has started to roll out big changes to its Search Console (formerly Webmaster Tools) over the past few months, and it sounds like what we've seen so far is only just the beginning. Old Search Console: New Search Console: In addition to a sleek ne...

It's crowded. There's a lot going on in the online world, with a lot of voices trying to carve out their slice of the territory. It's easy to get swallowed up by all the websites, advertisements, offers, and noise. Yet, there are real estate agents who stand out from the crowd. They don't blend in. People know who they are and want to do business with them. Let's talk about how this can be you too. In today's post, we're going to share 5 tactics you can use to stand out online. 5. Inve...

REW Summit is an annual conference, hosted by Real Estate Webmasters, to help Realtors discover new ways to grow their business. This year, we're gathering in Toronto on June 14 and 15 to talk shop, network with top producers, and have some fun. Here are 5 reasons you should meet us there: 5. You'll learn actionable tips to grow your business If you're like most Realtors we know, you're always chasing the next goal, pushing the limits, and finding ways to grow your business. REW Summit...

Spring has officially sprung, which means the busy buying and selling season is about to hit Realtors in most markets. We're confident you want to make this the best year ever, so it's time to ensure you're fully prepared to take on the seasonal crowds. Today, we're sharing a checklist to help you get started. Attract buyers & sellers to your site Now that people are going to start looking for properties in a serious way, you need to ensure you're the one they want to work with. Th...

Real estate technology is constantly evolving and we now live in a world that's downright obsessed with smartphones, tablets, and overall screen time. Yet mobile apps are still a highly underutilized marketing channel for real estate businesses, often ignored completely in even the most competitive of online strategies. Realtors, that's coming to an end. Why do real estate agents need a mobile app? First, let's recap a couple of the major reasons you need to be considering a mobile app...

That's right, REW Summit is coming to Toronto, Canada! And we're SUPER excited!  For those clients and prospects who have not heard of REW Summit, it is a 2-day real estate conference created and sponsored by Real Estate Webmasters, the world's largest custom real estate design and marketing company.  Our event spans 2 days and is a combination of rock star speakers, top agents, team & broker panels, design and marketing experts, and innovation.  Past keynote spea...

Alright, we need to get real about Twitter for a second: you can't fake your participation. It's an all or nothing type of social media platform, so if it's something that doesn't interest you in the slightest, I give you permission to close this blog and move on with your day. However, if you are interested in using Twitter to harvest more leads, keep reading. I'm going to tell you everything I know. Twitter is all about engagement Twitter is truly an engagement platform. To become po...

Throughout my career in the real estate industry, I have had the opportunity to do quite a bit of work outside the United States. This work has taken me to Canada, England, Germany, Spain, Italy, Ireland, Norway, Israel, and Brazil. Just having a chance to be in these countries doing business, rather than just being a tourist was great, as you get a totally different perspective on the culture and the people than when you are just sightseeing.   You recognize many differences in...

One of the coolest things we've ever made at Real Estate Webmasters is the REW Leads app. Full disclosure, I'm the lead developer of REW Leads for iOS, but that just means I know how powerful it really is in helping real estate teams conquer their lead follow up. REW Leads was built with one goal: to make lead follow up faster and easier. That's it. That's all it's meant to do. But that simple goal is a ridiculously huge advantage for real estate teams that use the app properly. It means ...

Disclaimer: Real Estate Webmasters is sharing these opinions based on our interpretation of WCAG 2.0 compliance guidelines. This does not constitute legal advice in any manner. We've dedicated this week of our blog to talk about the Web Content Accessibility Guidelines (WCAG) 2.0 and how they apply to our clients' websites. So far, we've covered the two largest principles: Perceivable and Operable. Today we're going to talk about the last two principles, Understandable and Robust. The...