Real Estate Tech and You

If you want success in real estate, you need to be constantly nurturing your leads. But you already knew that. How to perfect lead follow-up? That's the million dollar question... Calling, emailing, meeting face-to-face—these are all vital parts of the lead nurturing process, but what other tools and strategies are there to add to your arsenal? What new, cutting-edge technology is next on the horizon? How about...texting? That's right. If you've already been texting your leads, keep it up. If you haven't been, now's the time to start. The Benefits of Texting Your Leads Here's why you should adopt texting your leads as part of your follow-up strategy: Texting is direct. People carry their phones around with them all the time. When they receive a…
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The Real Estate Webmasters team is thrilled to announce the first new platform release of Spring 2019. This release includes several exciting new updates to Discover, Vision, and REW CRM. The new update rollout process will begin on Thursday, April 18th for all eligible REW CRM clients. Clients will be notified when their site has been patched. Discover & Vision Performance Optimization A faster page load speed on your website leads to a better customer experience and can improve your search engine rankings. That’s why page speed has always been one of our top priorities. While Discover and Vision were already fast, this latest update makes them even faster. We’ve improved the speed on listing details pages, community pages, 360 cover photos, and more…
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It’s official: Real Estate Webmasters is celebrating our 15-year anniversary. All month, we’ll be taking a trip down memory lane, highlighting 15 years of innovation, customer success, and being awesome. We’re also excited to offer one of our biggest promotions ever (over $20,000 in free products). Be sure to check that out if you’re in the market for the latest real estate technology. Editor's note: This promotion expired April 30, 2019. A Big Thank You But before we go anywhere, we want to thank you, our clients. Whether you're new to REW or you've been around since the beginning, we owe everything to your willingness to push boundaries in the real estate industry. We aren’t successful until you are (customer success is one of our core values), so…
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Real Estate Webmasters is excited to announce our first new platform release of 2019! This latest update brings exciting new features to REW’s suite of mobile apps, aligning the user experience of iOS and Android versions. We’ve also added new features to help manage Google Maps usage and streamline the REW CRM. The roll out is set to begin tomorrow! Keep in mind, clients who have completed extensive customizations on the front or backend of their site or app may require custom work to implement the framework update. You can get in touch with your Product Consultant for details. Vision Updates Here’s a rundown of new features making their way to Vision. More Options for Google Maps Display Agents will now have more control than ever with how maps are…
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If you had any doubt before, it should be gone now: The Platform Wars Are Here  Last week Gary Keller announced that KW Command was ready for prime time and that Keller Williams had a clear advantage over the competition when it came to “end-to-end” platforms provided by franchise to brokers & agents. I was given a tour of the platform and it is clearly not ready for prime time yet. I was also not a big fan of the hyperbole and the way Gary Keller oversells his platform. Granted it’s coming along, and it is better than what they have now, but it certainly isn’t the best of breed (and it’s not done). You can read my thoughts on Gary Keller and Command here RE/MAX has announced that they are looking to release their Booj acquired platform in Q2 according…
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This past weekend, after much fanfare and 3 years of what seemed like a never ending circle of promises and delays, technology startup Keller Williams finally announced that they are launching their much hyped platform “KW Command”.....soon…..? The actual date the public will see anything from Keller Williams is still unknown, but they’re close…..? About Keller Williams: Keller Williams is a relatively new entry into the real estate technology space having announced their intentions to become a spin off of the wildly successful “Keller Williams Real Estate” which (at the time) had been the fastest growing real estate company by agent count in history.Prior to their founder, Gary Keller’s bold announcement that “we are no longer a real estate company, we…
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Having your own home search app offers an unprecedented level of client engagement. Over the past few months, we’ve seen huge adoption of the branded REW IDX App by top agents and brokers. But how do you get your branded real estate app into the hands of home buyers? We’ve assembled a list of actions that you can take today to get more people downloading and using your app. But First... What is REW IDX App? REW IDX App is a branded home search app for agents and brokers. We've previously discussed why every real estate agent and brokerage should have their own app. In short, apps offer a superior mobile experience, they drive customer engagement and follow-up, and they showcase you as a market-leading innovator. But, you don't receive any of these…
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This article is part of a series about real estate PPC. We highly encourage you to read the entire guide as it's released. Follow the discussion on REW Forums! Part 1: What is PPC? Part 2: How Much Does Real Estate PPC Cost? Part 3: The ROI of Real Estate PPC Part 4: To be continued... Your website should be an investment, not a business card. In real estate, PPC is the most cost-effective way to generate traffic to your website, and fast. But what type of ROI should you expect from real estate PPC? In this blog, we'll cover all the factors that go into the expected expenses and commissions you can earn from PPC, including advice on how to improve your ROI. We'll also go through a practical example, using typical results for a Real Estate…
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It’s no secret that REW clients have a knack for personalizing our platforms, and Vision is no exception to the rule. Thinking about a Vision, or looking for a fresh perspective to breathe new life into your existing site? Check out our list of some of the most innovative and effective Vision sites thus far. Custom Vision Sites While Vision is designed to provide an immersive brand experience and attract quality leads straight out of the box, here’s a shortlist of our clients who have chosen to take their sites to the next level with a few custom tweaks. Military Home Search militaryhomesearch.com The Military Home Search team uses key customizations to cater perfectly to their niche: military relocation. From helping you find homes near your…
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This article is part of a series about real estate PPC. We highly encourage you to read the entire guide as it's released. Follow us on Facebook to stay up to date! Part 1: What is PPC? Part 2: How Much Does Real Estate PPC Cost? Part 3: The ROI of Real Estate PPC (and How to Improve It) Part 4: To be continued... It's the first question we're always asked when an agent or brokerage is considering PPC: "What's my expected cost per lead?" To be honest, there's no simple answer. But, by answering the following questions, we can get a pretty close approximation and help you understand the mystery behind the cost of PPC: How does the Google Ads auction work? Cost Per Click: What is the expected CPC in real estate? Conversion rate: What is…
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