Lead Generation

Found 25 blog entries about Lead Generation.

choose a domainChoosing a domain for your site shouldn't be stressful, but it does require thoughtful planning. This easy guide will tell you how to choose a domain, and walk you through the details you should consider.

Domain Authority

How old is the domain? Generally speaking, the older a domain is, the more likely it is to have a history. That history can be extremely valuable if the site naturally earned links over the course of its time, which in turn builds domain authority. For this reason, your oldest active domain is usually your best choice.

Note: If you participated in link-building or other potentially spammy SEO tactics in the past, consult with an SEO expert before deciding on an existing domain.

Branding & Memorability

Your domain is your

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New leadCapturing leads is one of the most important roles your REW website will play in your online marketing strategy. For many Realtors, the entire point of their website is to bring more clients to their business, which is why maximizing lead capture and conversion is critical.

There are essentially three steps in the online lead conversion process:

  1. Driving traffic to the site (typically through SEO or PPC)
  2. Capturing leads from that traffic
  3. Converting those leads into clients

This blog post is going to focus on the second step in the online lead conversion process, and provide some tips on how you can use your REW site to capture more leads!

Enable forced registration on your site

The very first thing you need to do is enable forced

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seller leads onlineWe don't have to tell you that sellers represent a huge opportunity for real estate agents, because you already know that. But do you know how to attract and convert sellers? Two weeks ago, we talked about how to attract and convert buyer leads using your real estate website, and this week we're going to talk about how to get seller leads!

Set yourself up to build relationships

One of the major themes you're going to see us talk about in the coming months is relationships, and that's because relationship building continues to be crucial for effective real estate sales. As digital media changes the way we interact, and agents focus on sales targets and transactions, it can be easy to overlook the people behind the real estate. But the need to build

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REW CRM was built to make real estate agents' jobs easier and we want to help you make the most of the CRM's lead management system. In this latest blog post, we're going to talk about how you can use REW CRM to improve your lead follow-up, amp up your efficiency, and close more deals!

Check your Dashboard regularly

Make a habit of checking your dashboard throughout the day, starting when you begin work, and again whenever you have a spare few minutes here and there. Your Dashboard prioritizes your most important actions, telling you what to do first.

As a quick reminder, here's what you'll find in your dashboard:

  • People who just registered on the site
  • New leads that are assigned to you
  • Rejected leads that you assigned
  • People who
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real estate buyersAs a website company, our absolute favourite way to get real estate buyer leads is online. Technology has already taken over the world, and its use is still growing rapidly, which makes this one of the best areas of opportunity for lead generation.

In this blog, I'll tell you how to use the world wide web to get more real estate buyer leads.

Step 1: Create an engaging foundation

When we're planning to target buyers, we first need to ask ourselves an important question:

"What are buyers looking for?"

Remember that people go online to answer a question or find information, and real estate buyers are no different. Every online search starts with a question that needs an answer.

Most buyers are interested in viewing real estate listings,

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lead generation machineIf you're using lead generation software to instantly create lists of potential new clients, it's time to stop.

Sometimes people use the term "lead generation software" to refer to marketing or customer relationship management software, like REW CRM. That's software that allows you to capture and manage leads from your own site and landing pages, and it's not what I'm talking about in this post.

Instead, this post addresses the type of lead generation software that tempts you into filling out a form or handing over your credit card information, in exchange for an instant pile of leads. Some lead gen software is "free", and some isn't—either way, it's bad news.

While even just one good reason should be enough to deter you from using lead

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enhanced listing 1Our newest site, Vision, lets you control your listings like never before. Using our Enhanced Listings feature, you can instantly improve the look of your listings and reap some phenomenal benefits in the process.

Enhanced Listings allow you to take any of your own listings, and then enhance them with the click of a button. Enhanced Listings have a more stunning visual display, and allow for additional content, photos, and videos. This enables Realtors to put together a stronger listing, with more impact and better search visibility.

Here are 3 simple reasons you should use Enhanced Listings:

3. Break Free of Restrictive MLS Rules

It can be tough to market properties the way you want to, especially when MLS rules get in the way. While many MLS

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follow up steps

Lead follow up is absolutely critical for landing new business and building relationships with potential clients. Yet, it's one of the biggest challenges real estate agents have. Today, we're going to tell you exactly what you need to do to follow up with your online leads effectively and efficiently!

It takes some time to refine a follow-up system that works perfectly for you and your team, but we find there are a few common elements in every successful follow-up system:

Step 1: Call Within 24 Hours

The very first thing you need to do is call every single lead that registers on your site. These leads should be contacted as soon as they register, or--if they sign up at an inopportune time--within the first 24 hours. Keep calling every day or

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We're excited to announce a really cool new feature today: REW Leads 1.1 for iOS now includes Lead Reminders! Lead Reminders allow you to easily create reminders for your leads and get push notifications when they're due. Those of you who use reminders in REW Backend and REW CRM will already be familiar with this feature.

Creating a Reminder

To create a reminder in REW Leads, tap on a lead to see their details. Then, scroll to the Reminders section and tap the + button.

      

Select a reminder type, its due date, and enter some details to explain what your future self needs to do. Then just tap Save!

If you're logged in as the admin or as an ISA, you can optionally choose to Share your reminder with the lead's assigned agent. That

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I recently had the pleasure of attending the Gathering of Eagles, an invitation-only conference for top executives who work within the real estate industry.

Gathering of the Eagles with Morgan Carey and Vy Luu

As I listened to influential speakers and leaders share their take on real estate technology, I thought about our clients, and how the current trends can make them more successful. In fact, with every trend is a lesson, and those lessons teach real estate agents how to thrive for decades to come.

1. Transactions Are Becoming More Complex

The era of simple real estate deals is over, as brokerages are starting to break out of their traditional molds and take on new verticals.

As top producers and increased competition have impacted profit margins, brokers are seeking new opportunities

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