It’s time for another platform update, REW’s third release of the Spring. This update brings with it some dramatic enhancements as well as another series of requested fixes to our web products. We’ve committed to ensuring your REW CRM, Vision design, and REW mobile apps keep getting better, and I’m excited to share that our product development team have bundled your most requested changes into this release.

Here are some of the biggest updates you’ll see over the next few days:

Newly Designed Leads Manager

We’ve totally revamped how the REW CRM leads manager works by streamlining the interface so that it puts the most relevant information and actions at your fingertips. Though you can still dig deeper into the details of a particular lead if you

Right on schedule, REW's first release of the spring is ready to go! This release includes the official launch of our branded REW IDX Apps, new improvements to the REW CRM platform, and optimization improvements to Vision. Let's talk about all three...

REW IDX Apps

Over the past several months we've been focused on responding to client feature requests and optimizing the build process to launch personalized, branded apps faster. Our mobile team has streamlined the tasks required to build highly functioning apps, allowing our clients to have a personalized, branded app that shows off their company.

REW IDX Apps focus on the most important aspect of the real estate buying journey: searching for homes. Data automatically connects with the REW CRM,

One of the coolest things we've ever made at Real Estate Webmasters is the REW Leads app. Full disclosure, I'm the lead developer of REW Leads for iOS, but that just means I know how powerful it really is in helping real estate teams conquer their lead follow up.

REW Leads was built with one goal: to make lead follow up faster and easier. That's it. That's all it's meant to do. But that simple goal is a ridiculously huge advantage for real estate teams that use the app properly. It means your team is connecting with people before your competition and staying in touch with significantly less effort. That's a beautiful thing.

If that alone is convincing enough, let's talk about 5 more reasons your team should be using the REW Leads app:

5. Get push

We're moving in a direction where big data is not only a big advantage but also a requirement to stay competitive. The companies that find smart ways to apply and intermingle data are going to be the most successful moving forward, because one of the best ways to improve user experience is to take complex information from numerous sources and present it in a way that's quick and easy to understand.

You've already seen countless examples of this in action. Zillow is one obvious example, where the site has managed to source data from third-party companies, listing agents and property owners to create tools--like Zestimates--that consumers want to use. But that's only just the beginning. Sites like Trivago and Kanetix mine numerous sources of data to

If you don't track your ROI, you're not alone. But we do want to help you change that, because ROI is one of the most important numbers in your lead generation strategy. If you understand what investments are bringing you money, you can make smart business decisions—like increasing budgets that produce twice as much money as you put in, and axing campaigns that aren't profitable.

What is a conversion?

First, let's define a conversion. On a real estate website, you're going to see two different types of conversions: people who land on your site and convert into leads, and leads that convert into sales. While it's important to watch both types of conversions, it's the latter that's most important for ROI. You want to know exactly how many sales you

REW Leads has been on the market for just over a week, and hundreds of agents are already using the app to make real estate lead follow up easier than ever.

In our first week’s product announcement, we shared the benefits of intelligent lead routing, instant push notifications, and a relationship management app that seamlessly integrates with our CRM platforms.

This week, we're going to talk about how you can use REW Leads to improve your client experience and turn those new leads into loyal customers.

4. Saved Searches

We've made it easier than ever to create a saved search for your clients, right from the app! At your desk or on the go, you can set up searches to showcase properties that'll engage your leads and turn them into brand new

We've released another new update to rewLeads Beta, our new lead management app, to our beta testers. Our main goal for this release was to make one of our favorite features even easier to use: rewLeads Auto-Routing.

With Lead Auto-Routing, rewLeads can intelligently assign incoming leads to your agents according to custom rules that you create. For example, you can have residential leads over $800K go to a certain set of agents, while Seattle leads go to someone else.

To get started, navigate to Settings -> Lead Routing and ensure that rewLeads Auto-Routing is selected. Then, tap Rules to start creating your custom routing rules.

Tap the + button to create a new Rule, or tap an existing Rule on the list to edit it. This will bring up a

Are you a new to intermediate realtor / broker (or perhaps quite experienced but just late to the internet marketing game?) I'm writing this article for you. 

Now most folks know REW (Real Estate Webmasters) for our super high end, custom projects and working with clients like Barbara Corcoran (Shark Tank) and Fredrik Eklund (Million Dollar Listing New York) as well as powering many of the top teams and franchises in the country. 

This is what is known as our "elite / enterprise" category. And while it's true, the kinds of products and services that are used by this group is generally out of reach for those starting out with internet marketing our largest category of customer actually lives with another division of our company and that is what is