It's Time To Secure Your Website With HTTPS

Melissa posted this 874 Views

It's no secret that Google has been encouraging all website owners to convert to HTTPS, and we also started recommending HTTPS upgrades to REW clients back in 2014. But the stakes are getting higher and Google will be upping the ante next month. Here's the announcement Emily Schechter of Chrome's Security Team made in a recent blog post: "In January, we began our quest to improve how Chrome communicates the connection security of HTTP pages. Chrome now marks HTTP pages as &ld...

5 Reasons You Should Be Using Single Property Websites

Heather posted this 958 Views

Before we dive into why you should be using single property websites, let's clearly define what they are. Just like the name implies, a single property website is a site dedicated to a specific property. It's defining characteristic is the site's unique URL, typically the same as the property's address. How do you go about creating a single property website? Well, you have two options. First, you can create a whole new website for each listing, which is often costly, time-consuming,...

The Cost Of Real Estate PPC

Quinlan posted this 923 Views

When deciding to start pay-per-click (PPC) advertising, one often considers the cost of running ads and what to expect from those ads. As experienced PPC service providers, “how much will PPC cost me?” is the number one question we get asked by our clients. Unfortunately, the answer’s not so simple. How Does PPC Work? Before we get into how much PPC will cost, it’s important to understand how PPC works. PPC ads are displayed on search result pages, Faceboo...

Real Estate SEO Tips To Help You Dominate The Search Engines

Colin L posted this 842 Views

Looking to take your real estate SEO to the next level? The good news is that if you're willing to put in the time, there are some field-tested practices that will help you outperform the competition. This guide provides some actionable SEO tips that should be at the top of your list. But let's get this out of the way first: when it comes to search engine optimization in 2017, there's no magical formula that guarantees your site will shoot to the front page of the search results. Quality ...

Career Spotlight: Marley McGregor

Real Estate Webmasters posted this 728 Views

What would you say you do here? I am a Customer Service Representative - I assist clients with questions about their site and help find alternative solutions when possible! What's the most satisfying part of your job? The most satisfying part of my job would either be when you find the answer to an unusual support ticket or when you get a client from "I don't get this" to "Oh - this is easy!" What qualities do you think are important in a CSR? Patience and an appreciation for ...

Optimized Meta Descriptions For Real Estate SEO

Michael C posted this 1,035 Views

The search engine results page, or SERPs if you’re in the mood for some SEO jargon, quickly becomes a monotonous sea of blue links – green and black text. With so much going on, how does one stand out from the rabble? Your best bet for encouraging users to click through to your real estate website is a well-thought-out, engaging and eye-catching meta description. That’s the brief block of text that appears right under the blue title and link in search results. The ...

How To Hire The Best Freelance Writer For Your SEO Efforts

Dana posted this 986 Views

A few weeks ago, we gave you the lowdown on what to look for in a great real estate SEO expert, where content development was a clear underlying theme. In today's world of SEO, publishing valuable content on your site is the very foundation of SEO success. But not just any content will do; it needs to be valuable, informative, and enjoyable to read. Unfortunately, finding a reliable freelance writer with industry knowledge, local expertise, and great grammar chops can be like finding a ne...

Conquer Real Estate Lead Follow Up In 4 Simple Steps

Real Estate Webmasters posted this 1 929 Views

Lead follow up is absolutely critical for landing new business and building relationships with potential clients. Yet, it's one of the biggest challenges real estate agents have. Today, we're going to tell you exactly what you need to do to follow up with your online leads effectively and efficiently! It takes some time to refine a follow-up system that works perfectly for you and your team, but we find there are a few common elements in every successful follow-up system: Step 1: P...

Introducing REW's Real Estate SEO Guide

Melissa posted this 1 720 Views

It is with great enthusiasm that I am sharing the newest resource in Real Estate Webmasters' collection: The Real Estate SEO Guide! There are a lot of guides out there that are comprised of random tips and ideas, but I wanted to do something a bit different. I wanted to tell Realtors exactly what they need to know to have a strong SEO foundation, without the distractions and redundancies that come along with more general SEO starter guides. Our SEO guide covers a lot of critical topics...

Facebook's New Tool for Real Estate Ads

Jacob posted this 1,212 Views

One of the toughest challenges agents face when promoting their listings is determining what listings to promote to what people. You don't want to spend money promoting a nice condo to people who are only interested in million dollar homes. This is an age old issue with online real estate advertising and luckily, Facebook has begun to take notice. Dubbed 'Dynamic Ads for Real Estate', this new tool will help you advertise your listings on both Facebook and Instagram and, by leveraging cro...