Real Estate Tech and You

We no longer measure distance in miles or kilometers. We measure distance in time. In this post, we'll explore how this will impact real estate in a big way. Table of Contents: Measuring distance in minutes, not miles Why you should care about drive time What is INRIX Drive Time™? Two driving distance real estate myths How Drive Time makes you a better agent How to add INRIX Drive Time™ to your website We Measure Distance in Minutes, Not Miles Test yourself: If you were driving to work and your boss called you, would you say, "I'm 1 mile away," or "I'm 5 minutes away?" If someone asked "how far is it to the nearest gas station?" Would you say, "5 miles down the road" or "10 minutes down the road?" If someone were looking for a home,…
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So this month I decided to join our sales manager in a really fun sales contest against our entire sales team. You can read about the contest at this facebook post (please feel free to share). As I've started to discuss projects (especially large custom projects or upgrades) the subject of the "queue" comes up. IE what is the wait time to get a project started / completed?People are often surprised by the answer (and that is there is a pretty long waiting list) and someone today asked me to explain why. Because part of my contest is social media; in the spirit of transparency and because I feel I will be able to reach the most people by putting in extra effort in more robust content that I can then share for the benefit of all, I've decided to write a…
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REW is happy to announce our second product release of the Summer. This update includes exciting new features to Discover, the launch of INRIX Drive Time™, improvements to the REW IDX App, and bug fixes to REW CRM. Here are some of the biggest updates you'll see over the next few days: New Updates to Discover We designed Discover to offer the best real estate listing search experience in the business, and that's only improving with our latest release. So what's new with Discover? Support for Multiple MLS Feeds Discover now supports feed switching, meaning your website can feature multiple MLS feeds. The MLS feed switcher will be available to users both on the home page and the hybrid map IDX page—meaning users can conveniently select their desired…
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One of the most common questions we receive from our clients is, "How do I become the top-ranked real estate website in my market?" Perform a quick Google search for real estate in any U.S. market, and you'll almost undoubtedly see search portal giants like Zillow and Trulia holding the top ranking spots. How have these search portals come to dominate the search results? And what can you do as an agent to surpass them? Why Do Users Love Real Estate Portals? To start, we must ask ourselves why users love portals to begin with. And the answer is simple: users love their intuitive platforms. Pull up any real estate listings portal and you're likely to see a "map to the left, listing thumbnails to the right" layout. This listing layout has become the…
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Look out for some exciting improvements coming to how leads can be prioritized in the REW CRM. At Real Estate Webmasters, our goal has always been to make following up with your most valuable leads as quick and intuitive as possible. We want you to spend your time on the highest quality leads that are most likely to engage with you. As part of the upcoming 2018 Spring C REW CRM update, we’re introducing two brand new ways for you to sort leads, so you can get in touch with your website’s hottest leads first. The new update will allow you to arrange your website’s leads from highest to lowest based on two advanced metrics: Score and Value. But how will Lead Score and Lead Value change the way I view my leads? We’re glad you asked! Lead Score A lead’s…
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The VR experience on Vision is going to the next level in the latest REW CRM release. Enhanced listings can now feature fully stereoscopic images and videos—taking your site visitors deeper into the places and properties they love. Virtual reality is an emerging technology that is rapidly becoming more accessible and expected in the real estate industry. Property seekers today have increasing time and affordability constraints that make property purchases a high stakes game. By employing VR, agents can help buyers choose which properties to view in person or make better decisions from afar without an in-person inspection. For sellers, VR offers another opportunity to create an emotional attachment between potential buyers and their property, increasing…
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It’s time for another platform update, REW’s third release of the Spring. This update brings with it some dramatic enhancements as well as another series of requested fixes to our web products. We’ve committed to ensuring your REW CRM, Vision design, and REW mobile apps keep getting better, and I’m excited to share that our product development team have bundled your most requested changes into this release. Here are some of the biggest updates you’ll see over the next few days: Newly Designed Leads Manager We’ve totally revamped how the REW CRM leads manager works by streamlining the interface so that it puts the most relevant information and actions at your fingertips. Though you can still dig deeper into the details of a particular lead if you desire,…
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If there's one contentious issue when it comes to real estate websites, it's registration settings. Some agents swear by forced registration and others shudder at the mere mention of the words. The purpose of this blog is to provide a powerful example of how forced registration can impact real estate lead generation in a big way. What is Forced Registration? Before we jump into our experiment, let's clarify exactly what it is we mean by "forced registration." In this case, we mean that users are required to provide their email and phone number before they're able to browse a single listing on your website. To be clear, this is totally non-optional registration—the user has to either fill out the form to view a listing or back out of the page. There are…
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Here at Real Estate Webmasters, we've created two phenomenal lead follow-up tools for our clients to use. Both are included as part of the monthly SaaS program and both can be used to help take your business to the next level, improving your ability to follow up with clients and leads. However, despite seeming similar on the surface, REW CRM and REW Leads are two very different pieces of software. Let's break them down... REW CRM overview Mobile responsive web platform Single portal for managing all aspects of your website Includes lead follow-up, content management & site settings Accessible on desktop and mobile devices (including tablet) REW CRM gives you full control of your website and lead management in a single place. The responsive…
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REW’s second spring release is here! I hope you are seeing our commitment to regular platform updates as we continue to introduce changes every month. Our product development team has also been busy preparing for the launch of the latest REW website platform.  We’ll have more news to share about this feature-rich design in the near future, while we’re working hard to bring you enhancements and fixes to your REW apps, the REW CRM platform, and the Vision template. Let’s take a closer look at what you can expect from this update: REW Leads App For our Android users, the introduction of Lead Reminders to the REW Leads App is big news. This feature works together with the calendar in the REW CRM to allow you to add, set, and receive notifications about…
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