Using Action Plans to convert website leads

Melissa posted this 1,524 Views

Actions Plans are an awesome way to get organized and stay on top of lead follow up. They are essentially quick reminders to get in touch or perform a specific action, and can keep Realtors connected even when things get busy. In today's post, we're going to outline some example campaigns based on marketing and sales best practices. But it's absolutely critical that you test and revise these campaigns as needed. What works for one business won't resonate with another, so it's important yo...

ADA Compliance for Real Estate Webmasters Clients

Real Estate Webmasters posted this 5,284 Views

Disclaimer: Real Estate Webmasters is sharing these opinions based on our interpretation of website compliance for the American Disabilities Act. This does not constitute legal advice of any manner. Companies or individuals who have questions or concerns about ADA compliance should contact a lawyer directly. ADA's Role in Website Compliance The American Disabilities Act (ADA) has been around since the 1990's, but it's been revised a few times throughout history and proposals for change...

Career Spotlight: Aayaam, Project Manager

Real Estate Webmasters posted this 676 Views

Aayaam was nominated for our career spotlight because of his excellent work ethic, strong project management capabilities, and ability to keep our teams (and clients) organized and on track! Plus, he's just a cool dude. Check out the video below, which talks about Aayaam's role as a project manager, and then read on for our traditional career spotlight Q&A.   What made you decide to join the team at REW? I first got to know about REW back in 2014 when I saw t...

Evergreen content ideas for real estate websites

Heather posted this 619 Views

Evergeen content can be a powerful SEO tool for your website, driving fresh leads to your site for years. The trick to evergreen content for real estate websites is finding topics based around keywords that buyers or sellers are likely to be searching for, and which aren't going to become outdated. If you've never done basic keyword research before, check out Moz Keyword Explorer and type in a search like "austin real estate". The tool will give you a bunch of keyword suggestions, as well...

How to make the most of your subdomain

Melissa posted this 732 Views

If you've received a new subdomain from your broker or franchise, congratulations! This is an exciting opportunity to make your mark on the digital world and stand apart from the crowd. The first thing you need to know about subdomains is that they're separate from the main domain. Subdomains are independent websites that build their own authority, share their own information, and require their own digital marketing campaigns. If you want to get all the awesome benefits that come along wi...

Motivating your team to use their new real estate website

Melissa posted this 690 Views

A brand new website is exciting, especially when you have big plans for how it will make your team more efficient. But motivating teams to use new technology can be a challenge and that's why we're here to help! In this post, we'll share a few ideas you can use to help improve adoption of your new real estate site. 1. Start small with quick wins We all love quick wins because they're motivating. One of the best ways to inspire your team is to help them make a small amount of progress o...

4 major features we just added to REW CRM

Real Estate Webmasters posted this 1 2,251 Views

REW launched our new REW CRM last year and we were excited to bring a real estate CRM to market that makes lead management faster and easier. Since then, we've received feedback and suggestions from our clients on ways to make REW CRM even better. We took those ideas, combined them with some of our own, and created a new update to REW CRM. Without further ado, we are delighted to share some of the new features and improvements you can now find in REW CRM: Responsive saved search emails...

6 myths about real estate websites

Heather posted this 884 Views

Real estate websites are an awesome business tool and we've seen Realtors integrate them into powerful business strategies.But we've also heard a lot of misconceptions about websites. To help break down some of those urban legends, we're sharing 6 of the most common myths about real estate websites. Myth 6: Real estate websites require coding skills Behind every real estate website, there's a lot of HTML and CSS. But that doesn't mean today's real estate agents need to know how to c...

The 2 tech tools every Realtor needs to improve GCI

Real Estate Webmasters posted this 2,122 Views

We've worked directly with thousands of Realtors over the past decade, and our business is built alongside top-producing real estate agents who see a positive ROI and improved GCI from our real estate technology. As a result, we've become experts in lead generation and conversion, and we know what it takes to find new buyers and sellers online, and then convert them into actual clients. The details of each successful strategy vary a bit, but not as much as you may think. In fact, almos...

3 simple tips for filling out agent & office profiles

Melissa posted this 1,623 Views

One of the most powerful ways you can show off your team is through agent profiles and, if applicable, office profiles. This section of the site allows Realtors to give a strong first impression, reinforce their credibility, and share a little bit about themselves. Because the agent and office bios are actually quite similar in many ways, this post is going to focus on how to make the most of the agent profiles on the site, with some tips for office profiles thrown in too. 1. Add a fri...