When we first reviewed the best consumer-level 360 cameras for real estate websites, 4K cameras were only just starting to hit the market. In fact, most of the available cameras didn't have a 4K option, and that meant some pretty big limitations for showing off properties. At the time, I put the two 360 leaders—Samsung Gear 360 (2017) and Ricoh Theta S—to the test, and only felt confident recommending the Gear 360 to our clients. But we knew the technology was going to evolve ...

Real Estate Webmasters has recently introduced two Customer Success Managers, a new role within our team. The Customer Success Manager (CSM) position was created to help guide new clients through the onboarding process, and make their transition into REW as seamless as possible. The CSMs will be working with all new clients for approximately 100 days. We caught up with our two CSMs, Jason and Kyle, to talk a bit about the new role and how it will help our clients succeed. What is the r...

A great website and strong online presence has become a base expectation for today's real estate agents. Many franchises and brokerages are helping their agents meet that expectation by providing basic websites, and we're seeing some major brands do an increasingly better job of this. Yet, there comes a time for every real estate agent when they need to step away from the generic offerings, venture out into the digital world, and create a website of their very own. In this post, we're goi...

There's a pathway to success that almost every real estate agent we work with has followed. It starts with a website to help users find information quickly and efficiently. Then, real estate agents add in digital marketing services, using PPC and eventually SEO to drive more leads to their site. Once this is done, our clients start seeing significant improvements in lead generation. But then their progress stops. The leads accumulate, yet nothing happens. We've watched agents generate...

Website customizations are incredibly powerful. They're the invention of something brand new—taking a language of code, then using it to thoughtfully craft features or functions that didn't exist before. It's like solving a complex puzzle that doesn't have an answer-key, baking a new dessert without a recipe, or constructing a house you've never seen the blueprints for. Most importantly, customizations provide limitless opportunity. Real estate agents can create the exact site they ...

With 2018 just around the corner, it's time to set some goals and create your plan of attack for reaching them. Let's talk about 6 simple steps for planning goals that will improve your overall success! 6. Decide on one major goal The first step is pretty simple: decide what you want to achieve.What do you want for your business? What will a successful 2018 look like for you? What sort of targets get you excited? The most important part of this initial task is choosing a big goal th...

Every week, we get questions about which meta tags a site should be using to achieve X result. In many cases, people are trying to accomplish relatively simple tasks with overly complicated methods. When it comes to SEO, the best message you can send to search engines is the simplest one. Here's a simple breakdown of the intended purpose of each tag, including examples of when and how they should be used. rel="canonical" Possibly the most misunderstood of meta tags, rel="canonical" ...

Picking out a new real estate website provider is tough work! There are a lot of options out there and they vary in quality, price, experience, and capabilities. In this post, we've put together 8 tough questions you need to ask any website provider before signing on the dotted line. 8. What level of support will I get? The type of support offered by web providers varies significantly. Ask your web provider what support they offer and don't settle for anything less than you deserve: 7 ...

If you’re running your own PPC campaign, or are interested in starting your own, then make sure you take 5 minutes and read this article—it’s for you! At REW, we employ a variety of advanced strategies and tactics, and often delve into advanced settings that can help take campaigns to the next level. But in order to experience PPC success, a strong foundation has to be built. Here are my top 5 most important PPC settings that you need to be taking advantage of right now. ...

If you don't track your ROI, you're not alone. But we do want to help you change that, because ROI is one of the most important numbers in your lead generation strategy. If you understand what investments are bringing you money, you can make smart business decisions—like increasing budgets that produce twice as much money as you put in, and axing campaigns that aren't profitable. What is a conversion? First, let's define a conversion. On a real estate website, you're going to see...