Last year was an exciting time for real estate marketing and we saw real estate agents embrace the power of digital technology like never before. We watched as Realtors ditched the mentality that their website is a business card, and saw them conquer new frontiers as they transformed their small territories on the World Wide Web into full-blown marketing machines. We expect that 2018 will be just as intriguing, and expect to see some pretty awesome changes to the digital landscape. And wh...

Message extensions are a new feature in AdWords that allows users viewing your ads on mobile devices to send your business a text message. Users simply click the message icon on your ad and the messaging app in their mobile phone will be populated with a pre-scripted text that is ready to send! In today’s mobile-first world, message extensions are a convenient and efficient way for users to initiate conversations with real estate agents on their own time. They can be used by individ...

If you're looking for ways to supplement your SEO strategy, it's time to consider image optimization! Images are a vital addition to any page, but not everyone is aware that they present often untapped opportunities for SEO. Taking advantage of the extensive possibilities that image optimization delivers can boost an already strong SEO strategy. Not sure where to start? We've consolidated some of the most important ways to make your images as search engine and user-friendly as possible! ...

We’ve all heard the old adage, “Content is King.” But how your content is structured on each page is just as important as the content itself. Internet users are a fickle breed, so you want to make sure you present the most important, interesting and valuable content prominently, at the top of the page. In terms of a page that is highly optimized for search engines, there are specific places you should make sure you feature your main targeted keywords. This is, of course,...

Launching a brand new website is exciting, but ensuring it's SEO-ready can often seem like a daunting task. To help you get started, we've provided a simple overview of how to plan your site and start building out content! Start Small: Choose Your Focus Communities When working with a brand new site, it's best to start small and expand realistically. Begin by identifying your primary target areas and choose five focus communities to start with. Set your IDX settings in the backend of y...

So, you’ve just purchased your first Real Estate Webmasters website. First of all, congratulations – you’re well on your way to increased organic traffic and more leads. Secondly, you should consider how to handle your existing website. Depending on your situation, your website may have been a part of your life and your business for years. You’ve diligently created content across many of the different community pages, as well as a number of helpful guides, FAQs ...

A well-planned, clear site architecture can offer numerous benefits for both users and search engines, which in turn can benefit your website in the long run. A strong information architecture should be the foundation from which you build out your website, and if you design your site right, your information architecture should never be in conflict with your SEO goals. Why A Clear Site Architecture Is Important The way a site is structured affects multiple aspects of your website: usabi...

When we first reviewed the best consumer-level 360 cameras for real estate websites, 4K cameras were only just starting to hit the market. In fact, most of the available cameras didn't have a 4K option, and that meant some pretty big limitations for showing off properties. At the time, I put the two 360 leaders—Samsung Gear 360 (2017) and Ricoh Theta S—to the test, and only felt confident recommending the Gear 360 to our clients. But we knew the technology was going to evolve ...

Real Estate Webmasters has recently introduced two Customer Success Managers, a new role within our team. The Customer Success Manager (CSM) position was created to help guide new clients through the onboarding process, and make their transition into REW as seamless as possible. The CSMs will be working with all new clients for approximately 100 days. We caught up with our two CSMs, Jason and Kyle, to talk a bit about the new role and how it will help our clients succeed. What is the r...

A great website and strong online presence has become a base expectation for today's real estate agents. Many franchises and brokerages are helping their agents meet that expectation by providing basic websites, and we're seeing some major brands do an increasingly better job of this. Yet, there comes a time for every real estate agent when they need to step away from the generic offerings, venture out into the digital world, and create a website of their very own. In this post, we're goi...