Real Estate Tech and You

There's a lot of high-level SEO information out there to help Realtors thrive, and search engine marketing is a practice that includes an immense level of detail. But sometimes we need to take a step back from the fine tuning and look at the bigger picture. The 5 real estate SEO tips in today's post help agents focus on that big picture and create a website that's well optimized. 5. Keep your community area focused When starting your site off, pick a city or handful of communities, and then focus. Create as much content as you can about that area, write everything you know about it, go out and take photos that nobody else has, and ultimately make your site the single best resource out there for learning about real estate in it. Focusing on a single…
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Choosing whether you need your own autonomous domain can seem overwhelming, but the decision becomes a lot easier when you understand the main differences between autonomous sites and subdomain sites. First, let's take a quick look at the difference between subdomains and autonomous domains. To properly grasp the difference, we have to understand that domains come in three levels. The extension you choose for your domain—most likely .com or .ca in North America—is called the top-level domain (TLD). A TLD tells everybody which section of the world wide web your site belongs to, and is typically organized by country or region. The second level comes from the unique identifier you give that TLD, and it's what we commonly refer to as "domain name".…
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We don't have to tell you that sellers represent a huge opportunity for real estate agents, because you already know that. But do you know how to attract and convert sellers? Two weeks ago, we talked about how to attract and convert buyer leads using your real estate website, and this week we're going to talk about how to get seller leads! Set yourself up to build relationships One of the major themes you're going to see us talk about in the coming months is relationships, and that's because relationship building continues to be crucial for effective real estate sales. As digital media changes the way we interact, and agents focus on sales targets and transactions, it can be easy to overlook the people behind the real estate. But the need to build…
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While Google does the heavy lifting when it comes to tracking metrics for your PPC campaign, it's up to us to discern what these numbers mean to your campaign's performance. Your PPC metrics help us understand what we're doing well, and what improvements can be made to ensure the ongoing success of your PPC campaign.  Our PPC experts have the foundation skills to make high performance campaigns, but there's always some test and learn involved in refining a PPC campaign so that it performs at its absolute best. What works well for one website might not be effective on another, and it's important for us to evaluate your PPC campaigns on a regular basis. We do this evaluation using the same metrics we share with you in your regular reports. Let's delve a…
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REW CRM was built to make real estate agents' jobs easier and we want to help you make the most of the CRM's lead management system. In this latest blog post, we're going to talk about how you can use REW CRM to improve your lead follow-up, amp up your efficiency, and close more deals! Check your Dashboard regularly Make a habit of checking your dashboard throughout the day, starting when you begin work, and again whenever you have a spare few minutes here and there. Your Dashboard prioritizes your most important actions, telling you what to do first. As a quick reminder, here's what you'll find in your dashboard: People who just registered on the site New leads that are assigned to you Rejected leads that you assigned People who have sent an…
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Vision is the most visually stunning website we've ever created, and it was thanks to the hard work of several phenomenal people. We met up with the project's design lead, Phil Pond, and programming lead, Michael Griffiths, to find out what went on behind the scenes. Read on for a peak behind the scenes of our new Vision website. Please note this interview has been modified for length and continuity. What was the vision behind Vision? PP: The team's initial thoughts were around showcasing VR and we were really excited about it. I really wanted to simplify a lot of things, so I brought that in. We don't need so much complexity in a website all the time, and we got to spend a lot of time refining the design and making it more flexible. MG: Yeah, I like…
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As a website company, our absolute favourite way to get real estate buyer leads is online. Technology has already taken over the world, and its use is still growing rapidly, which makes this one of the best areas of opportunity for lead generation. In this blog, I'll tell you how to use the world wide web to get more real estate buyer leads. Step 1: Create an engaging foundation When we're planning to target buyers, we first need to ask ourselves an important question: "What are buyers looking for?" Remember that people go online to answer a question or find information, and real estate buyers are no different. Every online search starts with a question that needs an answer. Most buyers are interested in viewing real estate listings, which is why the…
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If you're in the real estate space, you've likely heard the term "IDX". And if you're on this blog right now, you probably even know about "IDX websites". But do you really understand what IDX is, or what it means for your site? In this blog post, we're going to talk about what IDX is, why it exists, and how we use it to make awesome real estate websites. Let's get started! IDX is the abbreviated form of "Internet Data Exchange", and it's basically a set of rules and data feeds that enable Realtors to share MLS data on their website. Website vendors (like us!) use the IDX to display listings on a website, and real estate sites as we know them today simply couldn't exist without it. Why the IDX was created In the past, the only person who could access…
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Apple has made some big waves with the release of their new mobile operating system on September 12, with one change in particular making headlines: Apple included an update to Safari that launched Intelligent Tracking Prevention (ITP), instantly changing how remarketers can use cookies to track users' activities across the web. ITP uses machine learning to identify sites that are using third-party cookies, and then partitions those cookies after a day, disabling many advertisers' abilities to track users as they interact with the web. The official release of ITP caused quite a stir among the advertising community, but what does it mean for Realtors? First, let's talk about cookies... Many people are already familiar with cookies—not only the delicious…
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Peanut butter and jelly. Wine and cheese. Football and friends. Sometimes it just makes sense to put two great things together. That's the case with the integrations we've added to the new REW CRM, all 4 of which partner with the REW platform to make a Realtor's job just a little easier. All of our partner integrations allow you to send leads who register on your site directly to the third-party platform, so you can utilize their features with your leads. There's no need to manually import or copy and paste into any of these integrations! Here's a quick overview of the 4 integrations you'll currently find on REW CRM, including what they do and how you can use them to improve your own marketing strategy: Happy Grasshopper Our very first API…
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