Real Estate Tech and You

Now that we've launched our branded REW IDX app and our clients have taken notice, we've started to receive questions about the two different versions of the app. One of the biggest questions is whether a real estate agent needs an iOS app, an Android app, or both. In this post, we're going break it down and answer that question. When one app is actually two First, let's explain why we have two separate apps. When an app is created for both iOS and Android, the app is created twice—one for iOS devices like iPhones and iPads, and then again for Android devices like Galaxy phones and generic tablets. That's because the iOS and Android operating systems use entirely different languages that aren't compatible with one another. Apple has chosen one set of…
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Real Estate Webmasters recently hired a market research company to complete extensive surveys and interviews with Realtors, buyers, and sellers across North America. We gained a lot of valuable insight into the real estate industry, which we've shared throughout this blog over the past month. In this post, we're going to summarize the research that told us how Realtors can turn their buyers and sellers into loyal, lifelong clients who will be happy to share their name with all their family and friends. (After all, referrals are still a top way to get new clients..!) Most people only passively follow the real estate market when they aren't planning to buy or sell. However, they are motivated to stay in touch when Realtors send information that helps them…
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Upgrading your site can be scary. You've worked hard to build up authority, earn traffic, and create a system that effectively generates leads. Therefore, it's understandable that one of the most common questions we get when people are considering an upgrade is, "Will this hurt my SEO?" The short answer is "no." Completed properly, an upgrade shouldn't have any negative impact on the authority you've built. If anything, it should only help. Here's what you need to know: Steps of a proper REW website upgrade A proper REW website upgrade is simple: Transfer - All content is automatically transfered by REW in its current state to the new website Format - Go through the website and reformat the content to suit your new website design Go Live - Take…
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In exactly one week, the European Union's new data laws go into effect. Here's what REW clients need to know... What is GDPR? GDPR is the acronym for General Data Protection Regulation, which is a series of laws that will go into effect in one week, on May 25, 2018. GDPR tackles 7 different principles of data collection and protection, a few of which apply directly to real estate sites: Principles relating to the processing of personal data Lawfulness of processing Conditions for consent Simply put, GDPR wants to ensure that businesses are collecting personal data in a way that is accurate, ethical and responsible, and that personal data is kept safe and confidential at all times. What are the rules of GDPR? Until legal precedents are set, we…
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We recently hired a third-party research company to interview anonymous buyers and sellers who bought or sold property, worth between $300,000 to $1.5 Million, within the past 12 months. The participants were asked a series of questions over an hour-long interview to help us better understand their habits, opinions, and decision-making processes. We were particularly interested in finding out how buyers and sellers choose their real estate agents in this digital age. Here's what we found out: People don't choose Realtors on portal sites One of the most interesting observations in the market research results was that buyers and sellers are actively using portal websites to explore properties, but they don't use those same portals to find real estate…
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To help our clients provide better experiences to their buyers and sellers, we hired a third party research company to talk to people who have bought or sold a home within the past 12 months. This company asked a series of questions in an hour-long interview and the results were fascinating. In this blog, we'll review some of the most interesting things about mobile websites and apps that buyers and sellers had to say. Quick overview of the findings Most buyers and sellers don't want to view real estate agent websites on their mobile devices The most common complaint is screens that are too small to view detailed listings or photos, and a lack of mobile responsiveness Those who do use mobile preferred to use apps over websites Buyers' and…
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We recently hired an independent market research company to interview 10 random people who have bought or sold a home worth at least $300,000 in the past 12 months, and ask them a series of questions over the course of an hour. When asked to describe the best real estate websites they have seen, guess what they said? Nothing. Most respondents didn't have any awesome sites to share because nothing stood out to them. The few that did comment on a website referenced the major portals, including Zillow and Realtor.com. This means there's huge opportunity for real estate agents, brokers, and franchises to make an impression in their local markets. All they have to do is create the best website visitors have ever seen, and we're here to help: The two most…
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Right on schedule, REW's first release of the spring is ready to go! This release includes the official launch of our branded REW IDX Apps, new improvements to the REW CRM platform, and optimization improvements to Vision. Let's talk about all three... REW IDX Apps Over the past several months we've been focused on responding to client feature requests and optimizing the build process to launch personalized, branded apps faster. Our mobile team has streamlined the tasks required to build highly functioning apps, allowing our clients to have a personalized, branded app that shows off their company. REW IDX Apps focus on the most important aspect of the real estate buying journey: searching for homes. Data automatically connects with the REW CRM, keeping…
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Towards the end of 2017, we surveyed close to 300 real estate agents across North America, checking in with nearly 200 of those Realtors to find out where they plan to spend their marketing budgets in 2018. We broke the agents into three cohorts based on GCI: GCI under $100,000 GCI between $100 - $300,000 GCI above $300,000 Then we asked them whether they intend to spend less, the same, or more in several areas of marketing to figure out where their investments were going to go. Here's what we discovered: Web Platform Spending At least one in four Realtors plan to spend more on their web platform in the 12 months following the survey. In contrast, only 1 in 10 Realtors intends to spend less. That means the vast majority of Realtors are planning…
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What are sitelinks? Sitelinks are the smaller links that sometimes display below a site's primary link in the search results. Sitelinks are most likely to appear when someone searches for a specific company name or domain, offering quick links to the pages of the site Google thinks a user is most likely to be interested in. What is the benefit of sitelinks? The biggest benefit of sitelinks is the amount of visual real estate they take up on the search engine results page (SERP). We've seen anywhere from 4 to 10 sitelinks, which represents a large portion of the overall results page. Studies have shown that when a user is presented with sitelinks, their odds of clicking through to the site increase. How do I get sitelinks? Sitelinks typically…
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