Choosing A 360 Camera For Your Real Estate Website

Melissa posted this 1,191 Views

It's an exciting time for real estate technology, as we step into the world of virtual reality through 360 images and other VR experiences. As many of you know, our brand new VR website features 360 immersion, allowing your clients and website viewers to take a step into a listing or community, right from the comfort of home. While we recommend using a professional photographer for your 360 Home page images and property listing photos, a DIY solution can work well for impressing prosp...

How To Get Your Site Live Ready In 8 Easy Steps

Melissa posted this 729 Views

REW sites are built to generate ROI and make you more money, but these two things can't happen until your site goes live. That's why we recommend getting your site online as quickly as possible, then refining content and pages as you begin to generate leads. Getting started on your brand new site can seem intimidating, but it doesn't have to be. We've put together this simple guide that tells you the 8 things you need to do to get your site up and running, in as few steps as possible. ...

3 Real Estate PPC Strategies You Need to Try!

Quinlan posted this 1,113 Views

The real estate PPC landscape is becoming increasingly competitive. Gone are the days where an advertiser could set up a few simple ad campaigns, input a few relevant keywords and see scores of buyer and seller leads pour in. Today, every agent, real estate team, and brokerage knows that paid advertising must be part of their marketing plan. Because more advertisers are using paid search advertising, your real estate PPC strategies must evolve in order to achieve success and beat the comp...

Lead Reminders Now Available in REW Leads!

Andy posted this 740 Views

We're excited to announce a really cool new feature today: REW Leads 1.1 for iOS now includes Lead Reminders! Lead Reminders allow you to easily create reminders for your leads and get push notifications when they're due. Those of you who use reminders in REW Backend and REW CRM will already be familiar with this feature. Creating a Reminder To create a reminder in REW Leads, tap on a lead to see their details. Then, scroll to the Reminders section and tap the + button. &nb...

Career Spotlight: Miranda, Senior Web Designer

Real Estate Webmasters posted this 988 Views

What would you say you do here? As as a Squad Leader and Senior Web Designer I have a player/coach role, where I facilitate team standups, work assignments, and perform the leadership function for squad members. As a Senior Designer, I work on a wide variety of projects ranging from small customizations to full custom websites. What’s your favourite part about your job? I love solving problems! I especially enjoy finding elegant solutions to complex problems - whether it be a ...

Virtual Reality Website, Extended Trade Up Your Tech, Old Software Deprecation and More

Morgan Carey posted this 18 9,600 Views

In one week, we will be launching the world's first website that offers a virtual reality feature set for both main page presentation and listings details pages. Truly, this is our biggest innovation in website design at REW ever and I am so excited!  My vision is this: You roll up on a listing presentation a few minutes early with a 360 / VR camera (relatively inexpensive under $1,000 for a good one)—before going in, you put down a tripod in a nice location, and you take a 360...

How to Find Real Estate SEO Keywords

Colin L posted this 999 Views

If you've done even a little reading about search engine optimization, chances are that you've heard about how important it is to use relevant keywords throughout your website to help generate traffic from search engines like Google, Bing, and Yahoo. But where do you begin when it comes to finding real estate SEO keywords? Start with Google Your starting point should always be the same place a prospective client will begin—with the search box itself. Ultimately, it's all ab...

7 Ideas To Try on Your Real Estate Blog

Michael C posted this 1,133 Views

So, you’ve decided to start a blog. Great! You’ve read all about the benefits of blogging: keeping your website up-to-date with relevant and timely content, capturing long-tail keyword traffic and building a following. But where should you start? Making the decision to start a blog is one thing, but maintaining a consistent and a steady stream of top-notch content is another animal altogether. Luckily for you, the real estate industry can be complex, so there is a wealth...

To use an ISA or not – that IS the question!

Mitch Ribak posted this 1,727 Views

Mitch Ribak is the CEO of Inside Sales Agents (pictured), and Broker of Tropical Beachside Realty. Mitch has spent a decade perfecting real estate lead follow-up, and is an expert on online lead conversion and ROI. We asked him to be a featured guest author so he could share his story and wisdom with you. --- It's been a little more than 11 years since we started our ISA program at my brokerage, Tropical Realty Beachside.  The results have been amazing, but the process that got us...

SEO Content Experiments for Real Estate Websites

Melissa posted this 903 Views

I've been thinking a lot about "big picture" SEO strategies, and how we can apply them to the real estate industry. To start, there's convincing evidence that page one content continues to get longer, yet each industry also has its own content trends. Over the past couple weeks, I ran an experiment to help determine a better content baseline for the real estate industry. I looked at page one results for "[city] real estate" for 22 major cities across the United States and Canada, and reco...