3 simple tips for filling out agent & office profiles

Melissa posted this 1,629 Views

One of the most powerful ways you can show off your team is through agent profiles and, if applicable, office profiles. This section of the site allows Realtors to give a strong first impression, reinforce their credibility, and share a little bit about themselves. Because the agent and office bios are actually quite similar in many ways, this post is going to focus on how to make the most of the agent profiles on the site, with some tips for office profiles thrown in too. 1. Add a fri...

6 real estate marketing predictions for 2018

Real Estate Webmasters posted this 1,357 Views

Last year was an exciting time for real estate marketing and we saw real estate agents embrace the power of digital technology like never before. We watched as Realtors ditched the mentality that their website is a business card, and saw them conquer new frontiers as they transformed their small territories on the World Wide Web into full-blown marketing machines. We expect that 2018 will be just as intriguing, and expect to see some pretty awesome changes to the digital landscape. And wh...

Taking the risk out of online real estate marketing

Renold posted this 1 2,029 Views

Introducing the Guaranteed ROI Program Ask any Realtor if they would like to increase their earnings and I can bet you none of them would say "no". However, if you ask the same group if they have invested into online advertising as a way to drive leads to increase revenue, most of them would also say "no" or that it didn't work for them. Why is that? Well it's not that online advertising doesn't work. We know it works, because much of our own consumer behaviour has been influenced w...

Connect With Leads Instantly Using AdWords Message Extensions

Real Estate Webmasters posted this 1,052 Views

Message extensions are a new feature in AdWords that allows users viewing your ads on mobile devices to send your business a text message. Users simply click the message icon on your ad and the messaging app in their mobile phone will be populated with a pre-scripted text that is ready to send! In today’s mobile-first world, message extensions are a convenient and efficient way for users to initiate conversations with real estate agents on their own time. They can be used by individ...

Quadruple your ROI with the PPC + ISA winning strategy

Eric posted this 1,833 Views

Let's talk about a one-two punch that's practically guaranteed to be a knock-out strategy for your real estate team, and can easily quadruple your ROI. The first punch is PPC, or pay-per-click, a form of advertising where you essentially pay for ads that drive traffic to your site. PPC lets you target your ads by demographic or by search term, ultimately narrowing down all the visitors on the web down to the ones who would most likely buy or sell from you and then driving them to your web...

Image optimization & SEO for photos

Melissa posted this 2,234 Views

If you're looking for ways to supplement your SEO strategy, it's time to consider image optimization! Images are a vital addition to any page, but not everyone is aware that they present often untapped opportunities for SEO. Taking advantage of the extensive possibilities that image optimization delivers can boost an already strong SEO strategy. Not sure where to start? We've consolidated some of the most important ways to make your images as search engine and user-friendly as possible! ...

SEO for real estate: a guide to optimizing your pages

Michael C posted this 2,135 Views

We’ve all heard the old adage, “Content is King.” But how your content is structured on each page is just as important as the content itself. Internet users are a fickle breed, so you want to make sure you present the most important, interesting and valuable content prominently, at the top of the page. In terms of a page that is highly optimized for search engines, there are specific places you should make sure you feature your main targeted keywords. This is, of course,...

Launching a new real estate website with SEO

Melissa posted this 2 3,514 Views

Launching a brand new website is exciting, but ensuring it's SEO-ready can often seem like a daunting task. To help you get started, we've provided a simple overview of how to plan your site and start building out content! Start Small: Choose Your Focus Communities When working with a brand new site, it's best to start small and expand realistically. Begin by identifying your primary target areas and choose five focus communities to start with. Set your IDX settings in the backend of y...

All you ever wanted to know about 301 redirects & content transfers

Michael C posted this 1,965 Views

So, you’ve just purchased your first Real Estate Webmasters website. First of all, congratulations – you’re well on your way to increased organic traffic and more leads. Secondly, you should consider how to handle your existing website. Depending on your situation, your website may have been a part of your life and your business for years. You’ve diligently created content across many of the different community pages, as well as a number of helpful guides, FAQs ...

Information architecture for SEO: creating SEO-friendly sites

Melissa posted this 1,213 Views

A well-planned, clear site architecture can offer numerous benefits for both users and search engines, which in turn can benefit your website in the long run. A strong information architecture should be the foundation from which you build out your website, and if you design your site right, your information architecture should never be in conflict with your SEO goals. Why A Clear Site Architecture Is Important The way a site is structured affects multiple aspects of your website: usabi...