Real Estate Tech and You

Aayaam was nominated for our career spotlight because of his excellent work ethic, strong project management capabilities, and ability to keep our teams (and clients) organized and on track! Plus, he's just a cool dude. Check out the video below, which talks about Aayaam's role as a project manager, and then read on for our traditional career spotlight Q&A.   What made you decide to join the team at REW? I first got to know about REW back in 2014 when I saw the episode of REW featured on Dragon's Den. I was particularly impressed by how Morgan Carey (CEO at Real Estate Webmasters) handled the questions by the dragons and held his ground. At that time, I didn't know that three years later I would be working for the same company!   Before applying…
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If you've received a new subdomain from your broker or franchise, congratulations! This is an exciting opportunity to make your mark on the digital world and stand apart from the crowd. The first thing you need to know about subdomains is that they're separate from the main domain. Subdomains are independent websites that build their own authority, share their own information, and require their own digital marketing campaigns. If you want to get all the awesome benefits that come along with a new website, you'll need to make a few updates to your subdomain. You get to decide exactly how much effort you want to put into your subdomain and your reward will be a reflection of that effort. In this post, we'll start with recommendations for setting up a basic…
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A brand new website is exciting, especially when you have big plans for how it will make your team more efficient. But motivating teams to use new technology can be a challenge and that's why we're here to help! In this post, we'll share a few ideas you can use to help improve adoption of your new real estate site. 1. Start small with quick wins We all love quick wins because they're motivating. One of the best ways to inspire your team is to help them make a small amount of progress on their own, so they're motivated to keep doing more. When it comes to adopting new technology, like the REW website or CRM, the best way to get your team started is to show them how simple steps will improve their work. For the website, ask your team members to supply a…
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REW launched our new REW CRM last year and we were excited to bring a real estate CRM to market that makes lead management faster and easier. Since then, we've received feedback and suggestions from our clients on ways to make REW CRM even better. We took those ideas, combined them with some of our own, and created a new update to REW CRM. Without further ado, we are delighted to share some of the new features and improvements you can now find in REW CRM: Responsive saved search emails A few months ago, several clients mentioned their desire to have responsive saved search emails. It was a great idea and we got to work! We researched existing saved search emails on the market, prototyped an even better version, shared it with several clients for their…
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We've worked directly with thousands of Realtors over the past decade, and our business is built alongside top-producing real estate agents who see a positive ROI and improved GCI from our real estate technology. As a result, we've become experts in lead generation and conversion, and we know what it takes to find new buyers and sellers online, and then convert them into actual clients. The details of each successful strategy vary a bit, but not as much as you may think. In fact, almost every powerful lead gen and conversion strategy starts with the same two tech tools: a website and a CRM. In today's post, we're going to talk a bit about these two tools, and why every Realtor needs them if they want to improve their GCI. Without further ado, let's get…
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One of the most powerful ways you can show off your team is through agent profiles and, if applicable, office profiles. This section of the site allows Realtors to give a strong first impression, reinforce their credibility, and share a little bit about themselves. Because the agent and office bios are actually quite similar in many ways, this post is going to focus on how to make the most of the agent profiles on the site, with some tips for office profiles thrown in too. 1. Add a friendly, professional photo The fastest way to have users ignore a profile is by not having a photo. The photo sets the stage for the rest of the bio and tells users that you took the time to complete your bio and make it look good. Choose a photo that's professional and…
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Last year was an exciting time for real estate marketing and we saw real estate agents embrace the power of digital technology like never before. We watched as Realtors ditched the mentality that their website is a business card, and saw them conquer new frontiers as they transformed their small territories on the World Wide Web into full-blown marketing machines. We expect that 2018 will be just as intriguing, and expect to see some pretty awesome changes to the digital landscape. And while we can't tell you exactly what the future holds, here are our top 6 real estate marketing predictions for this year: 6. Realtors will invest more into social media advertising Social media is a rising star in online marketing and Realtors are beginning to take…
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If you're looking for ways to supplement your SEO strategy, it's time to consider image optimization! Images are a vital addition to any page, but not everyone is aware that they present often untapped opportunities for SEO. Taking advantage of the extensive possibilities that image optimization delivers can boost an already strong SEO strategy. Not sure where to start? We've consolidated some of the most important ways to make your images as search engine and user-friendly as possible! Alt tags To begin explaining why image optimization is important, it's necessary to look at your website from a search engine's point of view. You may have a visually rich design loaded with eye-catching photos, but search engines aren't able to process these well…
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Launching a brand new website is exciting, but ensuring it's SEO-ready can often seem like a daunting task. To help you get started, we've provided a simple overview of how to plan your site and start building out content! Start Small: Choose Your Focus Communities When working with a brand new site, it's best to start small and expand realistically. Begin by identifying your primary target areas and choose five focus communities to start with. Set your IDX settings in the backend of your site to only display the cities you plan to start with. We want to focus on starting small and building up from there. Often we'll see brand new sites launched with numerous skeleton pages - pages with IDX snippets but no content. This isn't ideal for SEO, so we…
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So, you’ve just purchased your first Real Estate Webmasters website. First of all, congratulations – you’re well on your way to increased organic traffic and more leads. Secondly, you should consider how to handle your existing website. Depending on your situation, your website may have been a part of your life and your business for years. You’ve diligently created content across many of the different community pages, as well as a number of helpful guides, FAQs and checklists to help out the clients in your market. You’ve also consistently contributed to your blog – creating a variety of useful and timely posts about your local community and the state of the real estate market. It would be a shame for all that fantastic content and your time (not to…
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