If you want success in real estate, you need to be constantly nurturing your leads. But you already knew that.

How to perfect lead follow-up? That's the million dollar question...

Calling, emailing, meeting face-to-face—these are all vital parts of the lead nurturing process, but what other tools and strategies are there to add to your arsenal? What new, cutting-edge technology is next on the horizon?

How about...texting?

That's right. If you've already been texting your leads, keep it up. If you haven't been, now's the time to start.

The Benefits of Texting Your Leads

Here's why you should adopt texting your leads as part of your follow-up strategy:

Texting is direct.

People carry their phones around with them all the time.

Forced Registration For Real Estate Leads: Yes or No?

If there's one contentious issue when it comes to real estate websites, it's registration settings. Some agents swear by forced registration and others shudder at the mere mention of the words.

The purpose of this blog is to provide a powerful example of how forced registration can impact real estate lead generation in a big way.

What is Forced Registration?

Before we jump into our experiment, let's clarify exactly what it is we mean by "forced registration." In this case, we mean that users are required to provide their email and phone number before they're able to browse a single listing on your website. To be clear, this is totally non-optional registration—the user has to either fill

We recently hired an independent market research company to interview 10 random people who have bought or sold a home worth at least $300,000 in the past 12 months, and ask them a series of questions over the course of an hour.

When asked to describe the best real estate websites they have seen, guess what they said?

Nothing.

Most respondents didn't have any awesome sites to share because nothing stood out to them. The few that did comment on a website referenced the major portals, including Zillow and Realtor.com.

This means there's huge opportunity for real estate agents, brokers, and franchises to make an impression in their local markets. All they have to do is create the best website visitors have ever seen, and we're here to help:

The

One of the coolest things we've ever made at Real Estate Webmasters is the REW Leads app. Full disclosure, I'm the lead developer of REW Leads for iOS, but that just means I know how powerful it really is in helping real estate teams conquer their lead follow up.

REW Leads was built with one goal: to make lead follow up faster and easier. That's it. That's all it's meant to do. But that simple goal is a ridiculously huge advantage for real estate teams that use the app properly. It means your team is connecting with people before your competition and staying in touch with significantly less effort. That's a beautiful thing.

If that alone is convincing enough, let's talk about 5 more reasons your team should be using the REW Leads app:

5. Get push

Actions Plans are an awesome way to get organized and stay on top of lead follow up. They are essentially quick reminders to get in touch or perform a specific action, and can keep Realtors connected even when things get busy.

In today's post, we're going to outline some example campaigns based on marketing and sales best practices. But it's absolutely critical that you test and revise these campaigns as needed. What works for one business won't resonate with another, so it's important you use these Action Plans as a starting point to build your own tried and true strategies.

An Action Plan should mimic the overall lead follow up strategy you've defined for your agents or yourself, and serve as a series of reminders. If you've already put together a

There's a pathway to success that almost every real estate agent we work with has followed. It starts with a website to help users find information quickly and efficiently. Then, real estate agents add in digital marketing services, using PPC and eventually SEO to drive more leads to their site. Once this is done, our clients start seeing significant improvements in lead generation.

But then their progress stops. The leads accumulate, yet nothing happens. We've watched agents generate more leads than they can handle, yet... no sales. In the end, these agents end up thinking their leads are garbage and their website investment was a waste of money.

What went wrong?

They only did half the job. These agents didn't realize that lead generation is

Capturing leads is one of the most important roles your REW website will play in your online marketing strategy. For many Realtors, the entire point of their website is to bring more clients to their business, which is why maximizing lead capture and conversion is critical.

There are essentially three steps in the online lead conversion process:

1. Driving traffic to the site (typically through SEO or PPC)
2. Capturing leads from that traffic
3. Converting those leads into clients

This blog post is going to focus on the second step in the online lead conversion process, and provide some tips on how you can use your REW site to capture more leads!

Enable forced registration on your site

The very first thing you need to do is enable forced

We don't have to tell you that sellers represent a huge opportunity for real estate agents, because you already know that. But do you know how to attract and convert sellers? Two weeks ago, we talked about how to attract and convert buyer leads using your real estate website, and this week we're going to talk about how to get seller leads!

Set yourself up to build relationships

One of the major themes you're going to see us talk about in the coming months is relationships, and that's because relationship building continues to be crucial for effective real estate sales. As digital media changes the way we interact, and agents focus on sales targets and transactions, it can be easy to overlook the people behind the real estate. But the need to build

REW CRM was built to make real estate agents' jobs easier and we want to help you make the most of the CRM's lead management system. In this latest blog post, we're going to talk about how you can use REW CRM to improve your lead follow-up, amp up your efficiency, and close more deals!

Check your Dashboard regularly

Make a habit of checking your dashboard throughout the day, starting when you begin work, and again whenever you have a spare few minutes here and there. Your Dashboard prioritizes your most important actions, telling you what to do first.

As a quick reminder, here's what you'll find in your dashboard:

• People who just registered on the site
• New leads that are assigned to you
• Rejected leads that you assigned
• People who

As a website company, our absolute favourite way to get real estate buyer leads is online. Technology has already taken over the world, and its use is still growing rapidly, which makes this one of the best areas of opportunity for lead generation.

In this blog, I'll tell you how to use the world wide web to get more real estate buyer leads.

Step 1: Create an engaging foundation

When we're planning to target buyers, we first need to ask ourselves an important question:

"What are buyers looking for?"

Remember that people go online to answer a question or find information, and real estate buyers are no different. Every online search starts with a question that needs an answer.

Most buyers are interested in viewing real estate listings,