Real Estate Tech and You

REW Leads has been on the market for just over a week, and hundreds of agents are already using the app to make real estate lead follow up easier than ever. In our first week’s product announcement, we shared the benefits of intelligent lead routing, instant push notifications, and a relationship management app that seamlessly integrates with our CRM platforms. This week, we're going to talk about how you can use REW Leads to improve your client experience and turn those new leads into loyal customers. 4. Saved Searches We've made it easier than ever to create a saved search for your clients, right from the app! At your desk or on the go, you can set up searches to showcase properties that'll engage your leads and turn them into brand new…
3,266 Views, 0 Comments

1. What is your position at REW? As Director of the Product Development team, I currently support a talented group of team leads, designers, programmers and developers in launching REW's suite of technologies. 2. What does a typical day look like for you? The general cycle is pretty simple, I start with a plan for the day and complete the objectives I had set out. There are typically 3 key areas I focus on: A) Projects - are they on schedule and within the scope of work and quality expected? A daily scrum meeting takes place every morning on the major projects with the purpose of understanding every team member's achievements from the day before, what they have planned for the current day, and what the barriers are for continuing their efforts on the…
3,466 Views, 0 Comments

We're delighted to announce the official release of our newest product, REW Leads! Lead management is time-consuming and tedious, draining valuable time and resources from every real estate business. We knew there had to be a more efficient way to build these client relationships, so we got to work on the REW Leads app. REW Leads is a universal app for iPhone® and iPad®, designed to provide a powerful yet effortless lead management experience. Our goal was to make lead follow up as fast and easy as possible, without compromising control. Instant Lead Routing & Push Notifications REW Leads offers two phenomenal features that help achieve our "speed to lead" goal: Intelligent lead routing Instant push notifications Our intelligent lead routing…
6,811 Views, 0 Comments

Many folks are familiar with our "dedicated developer" program (and some are not) - but what most folks are NOT familiar with is many of the enhancements and processes we have adapted thanks to the addition of our REW Enterprise program. We have been building / testing this new platform for nearly 2 years now, and have seen tremendous improvements in both throughput and project quality. As such, we have decided it is time that we share this new, advanced project methodology with the larger population of REW customers, starting with the dedicated developer program. Let's start with a quick overview of the new way: Agile Methodology Project management: A project manager is now assigned to all major projects. This allows for a much needed single point of…
3,065 Views, 0 Comments

We live and breathe SEO here in the writing department at REW, which means we see all the incredibly awesome things that are happening in the SEO world. It also means that we see the site-crippling mistakes people are making, and those aren't quite as awesome. Here's a list of the biggest repeat offenders I see in my day-to-day and an explanation of why they're bad: 1. Outdated Practices One of the most common problems with modern SEO is an unwillingness to adapt. SEO is constantly evolving and developers who don't do the same will fall behind. I see a lot of people ignoring the advice of their SEO expert because they know a guy who had "Method X" work and by gosh, he got leads! Unfortunately, Method X is often some spammy link exchange strategy from…
8,999 Views, 0 Comments

We've released another new update to rewLeads Beta, our new lead management app, to our beta testers. Our main goal for this release was to make one of our favorite features even easier to use: rewLeads Auto-Routing. With Lead Auto-Routing, rewLeads can intelligently assign incoming leads to your agents according to custom rules that you create. For example, you can have residential leads over $800K go to a certain set of agents, while Seattle leads go to someone else. To get started, navigate to Settings -> Lead Routing and ensure that rewLeads Auto-Routing is selected. Then, tap Rules to start creating your custom routing rules. Tap the + button to create a new Rule, or tap an existing Rule on the list to edit it. This will bring up a dialog…
3,119 Views, 0 Comments

Are you a new to intermediate realtor / broker (or perhaps quite experienced but just late to the internet marketing game?) I'm writing this article for you.  Now most folks know REW (Real Estate Webmasters) for our super high end, custom projects and working with clients like Barbara Corcoran (Shark Tank) and Fredrik Eklund (Million Dollar Listing New York) as well as powering many of the top teams and franchises in the country.  This is what is known as our "elite / enterprise" category. And while it's true, the kinds of products and services that are used by this group is generally out of reach for those starting out with internet marketing our largest category of customer actually lives with another division of our company and that is what is known…
24,167 Views, 0 Comments

At Real Estate Webmasters Inc we have 3 Core Values:  Customer Success : Innovation : Always Be Awesome. These values are critical to our mission and our culture. Recently the management team has asked me to articulate and communicate these values for our staff for a new internal feedback tool we're working on.  While taking on innovation - I realized that, while the basic definition is easy to grasp - "real life" application of the value is not as apparent to those who are not closest to code.  So I decided to do provide a "non code" or non invention focused writeup on innovation inspired by a comment in "The Leadership Challenge" (Kouzes & Posner) which is what I happen to be reading here in the airport as I contemplate this post.  The book…
4,391 Views, 0 Comments

Updated January 1, 2019 General SEO Questions What is SEO? Search Engine Optimization (SEO) is a set of actions and standards intended to increase the amount of relevant, organic search traffic to a site. SEO is a complex and constantly evolving process, which requires time, dedication and technical know-how to master. It includes everything from page set-up and content building to link-earning initiatives. It also requires thoughtful analysis, ongoing research, and a comprehensive understanding of how search engines and their users operate. SEO should be seen as a complementary marketing strategy to paid traffic (PPC) and traditional offline marketing. Why is user experience important for SEO? A search engine's primary goal is to return search…
3,942 Views, 0 Comments

It would be a lie to say I don't get excited when one of my client sites starts ranking on the first few pages for a major keyword. It feels like months of hard work is finally paying off, and that's awesome! But after a celebratory high-five with the next person I see in the hallway, it's time to settle down and get back to an unfriendly SEO reality: search engine rankings don't actually matter. If you're looking at your website's success in terms of where you think your link is placing on the search engine results page, it's time to switch your perspective. Here's why: 1. Search Engine Results Are Personalized Do you feel like Google has been stalking your internet activity? That's not paranoia. Not only is Google paying attention to what you and your…
3,260 Views, 0 Comments
Real Estate Webmasters serves cookies to analyze traffic to this site. Information about your use of our site is shared with Real Estate Webmasters for that purpose.