Real Estate Tech and You

Last Updated: June 23, 2017. We've received a few questions lately about impending Canadian Anti-Spam Legislation changes, and just wanted to take the opportunity to help clear some things up. Let's start with a disclaimer that this is only one interpretation of CASL and its implications, and you should review the original legislation and seek proper legal counsel if you think CASL may impact your business in any way. This post is going to focus on email marketing, but remember that CASL applies to any commercial electronic message, which includes emails, texts, instant messaging, social media messages, and so forth. Back when CASL first went into affect on July 1, 2014, the legislation included a three year transition period to help businesses cope…
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So, you want to be #1 on Google. It's the most common reason people stumble upon SEO, and ultimately look to hire a real estate SEO expert. While there are plenty of high quality experts out there, it can be hard to identify them and there are still some shady folks out there looking to make a fast buck off trusting real estate agents who are none-the-wiser. Hiring the wrong person can be a costly, if not devastating expense, which is why we want to help you choose the right expert from the get-go. Here are some important qualities you'll find in a real estate SEO expert worth hiring: 5. They Tell You The Hard Truth If you tell an SEO that you want to be #1 and all they say is, "Great, you got it!" it's time to run for the hills. The real estate space…
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Last month, I was putting together the final touches on the perfect page. Everything looked fantastic, and I sent it to one of the developers I had been working with, for a final technical review of the content. "The image is blurry." Pardon? I know my way around an image or two and was confident he made a mistake. I triple-checked for the second time, and confirmed it wasn't blurry in any of my desktop's browsers. Satisfied, I shared my conclusion with the developer. His response? "Use your iPad." ...And there it was. A perfectly optimized, strategically placed, undeniably blurry image. What happened? High resolution screens, that's what. We've been so caught up in speed optimizing our real estate websites that developers are only just starting to…
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Click here to view the PDF version of this case study. The Challenge Gary Zimmel first came to Real Estate Webmasters because he wanted a new website for his brokerage, Challenge Realty, in Edmonton, AB. That website, MyEdmontonHomeFinder.com, went live on January 6, 2015, and a PPC campaign for the site was launched January 16, 2015. Gary started a PPC campaign because he wanted a website that would pay for itself, while also helping his real estate team of close to 100 agents secure more clients. New agents would be able to get a foot in the door, while experienced agents would have a steady stream of client traffic. "The reason why we started Pay Per Click was to not only help our new people out, but to help established realtors, if they were in dry…
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Let's face it: real estate sites are changing every day. With so many potential features and styles, it can be hard to plan a new design without a little inspiration. Here, we've highlighted 6 phenomenal real estate websites that are guaranteed to inspire your next project. 5. Daniel Gale - www.danielgale.com The welcoming video on DanielGale.com is hard to miss, but the beauty of this real estate site goes well beyond it. The simple yet powerful Neighborhoods and Lifestyles sections allow users to find their dream home with ease, while the careful use of images and icons enhance the site's natural flow. The whole site ties together nicely with a professional dark blue colour scheme that reflects DanielGale.com's distinctive Sotheby's brand. 4. West &…
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REW Leads has been on the market for just over a week, and hundreds of agents are already using the app to make real estate lead follow up easier than ever. In our first week’s product announcement, we shared the benefits of intelligent lead routing, instant push notifications, and a relationship management app that seamlessly integrates with our CRM platforms. This week, we're going to talk about how you can use REW Leads to improve your client experience and turn those new leads into loyal customers. 4. Saved Searches We've made it easier than ever to create a saved search for your clients, right from the app! At your desk or on the go, you can set up searches to showcase properties that'll engage your leads and turn them into brand new…
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1. What is your position at REW? As Director of the Product Development team, I currently support a talented group of team leads, designers, programmers and developers in launching REW's suite of technologies. 2. What does a typical day look like for you? The general cycle is pretty simple, I start with a plan for the day and complete the objectives I had set out. There are typically 3 key areas I focus on: A) Projects - are they on schedule and within the scope of work and quality expected? A daily scrum meeting takes place every morning on the major projects with the purpose of understanding every team member's achievements from the day before, what they have planned for the current day, and what the barriers are for continuing their efforts on the…
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We're delighted to announce the official release of our newest product, REW Leads! Lead management is time-consuming and tedious, draining valuable time and resources from every real estate business. We knew there had to be a more efficient way to build these client relationships, so we got to work on the REW Leads app. REW Leads is a universal app for iPhone® and iPad®, designed to provide a powerful yet effortless lead management experience. Our goal was to make lead follow up as fast and easy as possible, without compromising control. Instant Lead Routing & Push Notifications REW Leads offers two phenomenal features that help achieve our "speed to lead" goal: Intelligent lead routing Instant push notifications Our intelligent lead routing…
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Many folks are familiar with our "dedicated developer" program (and some are not) - but what most folks are NOT familiar with is many of the enhancements and processes we have adapted thanks to the addition of our REW Enterprise program. We have been building / testing this new platform for nearly 2 years now, and have seen tremendous improvements in both throughput and project quality. As such, we have decided it is time that we share this new, advanced project methodology with the larger population of REW customers, starting with the dedicated developer program. Let's start with a quick overview of the new way: Agile Methodology Project management: A project manager is now assigned to all major projects. This allows for a much needed single point of…
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We live and breathe SEO here in the writing department at REW, which means we see all the incredibly awesome things that are happening in the SEO world. It also means that we see the site-crippling mistakes people are making, and those aren't quite as awesome. Here's a list of the biggest repeat offenders I see in my day-to-day and an explanation of why they're bad: 1. Outdated Practices One of the most common problems with modern SEO is an unwillingness to adapt. SEO is constantly evolving and developers who don't do the same will fall behind. I see a lot of people ignoring the advice of their SEO expert because they know a guy who had "Method X" work and by gosh, he got leads! Unfortunately, Method X is often some spammy link exchange strategy from…
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