Real Estate Tech and You

As a website company, our absolute favourite way to get real estate buyer leads is online. Technology has already taken over the world, and its use is still growing rapidly, which makes this one of the best areas of opportunity for lead generation. In this blog, I'll tell you how to use the world wide web to get more real estate buyer leads. Step 1: Create an engaging foundation When we're planning to target buyers, we first need to ask ourselves an important question: "What are buyers looking for?" Remember that people go online to answer a question or find information, and real estate buyers are no different. Every online search starts with a question that needs an answer. Most buyers are interested in viewing real estate listings, which is why the…
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If you're in the real estate space, you've likely heard the term "IDX". And if you're on this blog right now, you probably even know about "IDX websites". But do you really understand what IDX is, or what it means for your site? In this blog post, we're going to talk about what IDX is, why it exists, and how we use it to make awesome real estate websites. Let's get started! IDX is the abbreviated form of "Internet Data Exchange", and it's basically a set of rules and data feeds that enable Realtors to share MLS data on their website. Website vendors (like us!) use the IDX to display listings on a website, and real estate sites as we know them today simply couldn't exist without it. Why the IDX was created In the past, the only person who could access…
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Apple has made some big waves with the release of their new mobile operating system on September 12, with one change in particular making headlines: Apple included an update to Safari that launched Intelligent Tracking Prevention (ITP), instantly changing how remarketers can use cookies to track users' activities across the web. ITP uses machine learning to identify sites that are using third-party cookies, and then partitions those cookies after a day, disabling many advertisers' abilities to track users as they interact with the web. The official release of ITP caused quite a stir among the advertising community, but what does it mean for Realtors? First, let's talk about cookies... Many people are already familiar with cookies—not only the delicious…
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Peanut butter and jelly. Wine and cheese. Football and friends. Sometimes it just makes sense to put two great things together. That's the case with the integrations we've added to the new REW CRM, all 4 of which partner with the REW platform to make a Realtor's job just a little easier. All of our partner integrations allow you to send leads who register on your site directly to the third-party platform, so you can utilize their features with your leads. There's no need to manually import or copy and paste into any of these integrations! Here's a quick overview of the 4 integrations you'll currently find on REW CRM, including what they do and how you can use them to improve your own marketing strategy: Happy Grasshopper Our very first API…
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PPC is one of the most cost-effective ways to generate real estate leads, and they tend to have huge potential to generate big ROI—especially if you already have your own website. While some PPC leads will transform into real estate clients all on their own, most need a little nudge to get going. Here, I'm going to outline a four-step follow-up strategy that has proven to be effective for many of our PPC clients. Let's go! Step 1: Call Your Lead As soon as a new PPC lead registers on your site, it's time to pick up the phone. The faster you can do this, the better your success rate will be. It's what industry folks call "speed to lead." If your lead doesn't pick up right away, leave a voicemail and try again a couple more times over the course of a…
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You already know that converting leads is all about building strong relationships, but how are you supposed to create meaningful connections with people you've never met? It's actually easier than you might think! Automated email campaigns, also called drip campaigns, play an important role in your lead follow up strategy, and can help you convert leads into clients. But you often only get one shot to get it right. Today, I'm going to go over some style suggestions that can help you jump start your emails with the right tone, and write an email campaign that's both exciting and effective: 4. Take A Helpful Approach We know you're writing an email campaign to promote your business, but let's keep that our little secret, ok? Instead of telling your…
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You've probably already heard of SEO, and you may even know that it's a popular website marketing strategy. But what is it? In a single sentence, Search Engine Optimization is the art and science of helping a website show up in search engines like Google. SEO helps a website gain greater visibility within the search engines for specific keywords that are likely to drive relevant, high quality traffic to that site. SEO matters to real estate agents because it can bring in some of the best quality leads out there. It can provide a steady stream of fresh clients to a business, and drive immense profits for real estate teams. The better a site's SEO, the more leads a site will receive, and we work with some mega-teams whose entire companies were built…
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If you're using lead generation software to instantly create lists of potential new clients, it's time to stop. Sometimes people use the term "lead generation software" to refer to marketing or customer relationship management software, like REW CRM. That's software that allows you to capture and manage leads from your own site and landing pages, and it's not what I'm talking about in this post. Instead, this post addresses the type of lead generation software that tempts you into filling out a form or handing over your credit card information, in exchange for an instant pile of leads. Some lead gen software is "free", and some isn't—either way, it's bad news. While even just one good reason should be enough to deter you from using lead generation…
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Our newest site, Vision, lets you control your listings like never before. Using our Enhanced Listings feature, you can instantly improve the look of your listings and reap some phenomenal benefits in the process. Enhanced Listings allow you to take any of your own listings, and then enhance them with the click of a button. Enhanced Listings have a more stunning visual display, and allow for additional content, photos, and videos. This enables Realtors to put together a stronger listing, with more impact and better search visibility. Here are 3 simple reasons you should use Enhanced Listings: 3. Break Free of Restrictive MLS Rules It can be tough to market properties the way you want to, especially when MLS rules get in the way. While many MLS boards…
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It's no secret that Google has been encouraging all website owners to convert to HTTPS, and we also started recommending HTTPS upgrades to REW clients back in 2014. But the stakes are getting higher and Google will be upping the ante next month. Here's the announcement Emily Schechter of Chrome's Security Team made in a recent blog post: "In January, we began our quest to improve how Chrome communicates the connection security of HTTP pages. Chrome now marks HTTP pages as “Not secure” if they have password or credit card fields. Beginning in October 2017, Chrome will show the “Not secure” warning in two additional situations: when users enter data on an HTTP page, and on all HTTP pages visited in Incognito mode." What Does This Mean For REW Clients? In…
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