Real Estate Tech and You

PPC is one of the most cost-effective ways to generate real estate leads, and they tend to have huge potential to generate big ROI—especially if you already have your own website. While some PPC leads will transform into real estate clients all on their own, most need a little nudge to get going. Here, I'm going to outline a four-step follow-up strategy that has proven to be effective for many of our PPC clients. Let's go! Step 1: Call Your Lead As soon as a new PPC lead registers on your site, it's time to pick up the phone. The faster you can do this, the better your success rate will be. It's what industry folks call "speed to lead." If your lead doesn't pick up right away, leave a voicemail and try again a couple more times over the course of a…
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You already know that converting leads is all about building strong relationships, but how are you supposed to create meaningful connections with people you've never met? It's actually easier than you might think! Automated email campaigns, also called drip campaigns, play an important role in your lead follow up strategy, and can help you convert leads into clients. But you often only get one shot to get it right. Today, I'm going to go over some style suggestions that can help you jump start your emails with the right tone, and write an email campaign that's both exciting and effective: 4. Take A Helpful Approach We know you're writing an email campaign to promote your business, but let's keep that our little secret, ok? Instead of telling your…
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You've probably already heard of SEO, and you may even know that it's a popular website marketing strategy. But what is it? In a single sentence, Search Engine Optimization is the art and science of helping a website show up in search engines like Google. SEO helps a website gain greater visibility within the search engines for specific keywords that are likely to drive relevant, high quality traffic to that site. SEO matters to real estate agents because it can bring in some of the best quality leads out there. It can provide a steady stream of fresh clients to a business, and drive immense profits for real estate teams. The better a site's SEO, the more leads a site will receive, and we work with some mega-teams whose entire companies were built…
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If you're using lead generation software to instantly create lists of potential new clients, it's time to stop. Sometimes people use the term "lead generation software" to refer to marketing or customer relationship management software, like REW CRM. That's software that allows you to capture and manage leads from your own site and landing pages, and it's not what I'm talking about in this post. Instead, this post addresses the type of lead generation software that tempts you into filling out a form or handing over your credit card information, in exchange for an instant pile of leads. Some lead gen software is "free", and some isn't—either way, it's bad news. While even just one good reason should be enough to deter you from using lead generation…
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Our newest site, Vision, lets you control your listings like never before. Using our Enhanced Listings feature, you can instantly improve the look of your listings and reap some phenomenal benefits in the process. Enhanced Listings allow you to take any of your own listings, and then enhance them with the click of a button. Enhanced Listings have a more stunning visual display, and allow for additional content, photos, and videos. This enables Realtors to put together a stronger listing, with more impact and better search visibility. Here are 3 simple reasons you should use Enhanced Listings: 3. Break Free of Restrictive MLS Rules It can be tough to market properties the way you want to, especially when MLS rules get in the way. While many MLS boards…
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It's no secret that Google has been encouraging all website owners to convert to HTTPS, and we also started recommending HTTPS upgrades to REW clients back in 2014. But the stakes are getting higher and Google will be upping the ante next month. Here's the announcement Emily Schechter of Chrome's Security Team made in a recent blog post: "In January, we began our quest to improve how Chrome communicates the connection security of HTTP pages. Chrome now marks HTTP pages as “Not secure” if they have password or credit card fields. Beginning in October 2017, Chrome will show the “Not secure” warning in two additional situations: when users enter data on an HTTP page, and on all HTTP pages visited in Incognito mode." What Does This Mean For REW Clients? In…
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The search engine results page, or SERPs if you’re in the mood for some SEO jargon, quickly becomes a monotonous sea of blue links – green and black text. With so much going on, how does one stand out from the rabble? Your best bet for encouraging users to click through to your real estate website is a well-thought-out, engaging and eye-catching meta description. That’s the brief block of text that appears right under the blue title and link in search results. The catch is you have less than 230 characters to convince internet users that they should click on your businesses’ link, over the competition. So use them wisely. Real Estate Meta Description Tips Here are few general guidelines to get you started: Meta descriptions should be no longer…
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A few weeks ago, we gave you the lowdown on what to look for in a great real estate SEO expert, where content development was a clear underlying theme. In today's world of SEO, publishing valuable content on your site is the very foundation of SEO success. But not just any content will do; it needs to be valuable, informative, and enjoyable to read. Unfortunately, finding a reliable freelance writer with industry knowledge, local expertise, and great grammar chops can be like finding a needle in a haystack. If you've hired an SEO expert to help you take your site to the next level, you're going to need some top-notch content to complement their efforts. That being said, not all writers are created equal, and the time it takes your SEO specialist to fix…
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Lead follow up is absolutely critical for landing new business and building relationships with potential clients. Yet, it's one of the biggest challenges real estate agents have. Today, we're going to tell you exactly what you need to do to follow up with your online leads effectively and efficiently! It takes some time to refine a follow-up system that works perfectly for you and your team, but we find there are a few common elements in every successful follow-up system: Step 1: Call Within 24 Hours The very first thing you need to do is call every single lead that registers on your site. These leads should be contacted as soon as they register, or--if they sign up at an inopportune time--within the first 24 hours. Keep calling every day or two until…
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It's an exciting time for real estate technology, as we step into the world of virtual reality through 360 images and other VR experiences. As many of you know, our brand new VR website features 360 immersion, allowing your clients and website viewers to take a step into a listing or community, right from the comfort of home. While we recommend using a professional photographer for your 360 Home page images and property listing photos, a DIY solution can work well for impressing prospective clients during listing presentations, and is a great addition to your sales pitch. In order to bring property photos to life, realtors will need a 360 camera. 360 cameras take two or more images simultaneously, then automatically stitch them together to create a…
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