Real Estate Tech and You

Are you a new to intermediate realtor / broker (or perhaps quite experienced but just late to the internet marketing game?) I'm writing this article for you.  Now most folks know REW (Real Estate Webmasters) for our super high end, custom projects and working with clients like Barbara Corcoran (Shark Tank) and Fredrik Eklund (Million Dollar Listing New York) as well as powering many of the top teams and franchises in the country.  This is what is known as our "elite / enterprise" category. And while it's true, the kinds of products and services that are used by this group is generally out of reach for those starting out with internet marketing our largest category of customer actually lives with another division of our company and that is what is known…
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At Real Estate Webmasters Inc we have 3 Core Values:  Customer Success : Innovation : Always Be Awesome. These values are critical to our mission and our culture. Recently the management team has asked me to articulate and communicate these values for our staff for a new internal feedback tool we're working on.  While taking on innovation - I realized that, while the basic definition is easy to grasp - "real life" application of the value is not as apparent to those who are not closest to code.  So I decided to do provide a "non code" or non invention focused writeup on innovation inspired by a comment in "The Leadership Challenge" (Kouzes & Posner) which is what I happen to be reading here in the airport as I contemplate this post.  The book…
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Updated January 1, 2019 What is SEO? Search Engine Optimization (SEO) is a set of actions and standards intended to increase the amount of relevant, organic search traffic to a site. SEO is a complex and constantly evolving process, which requires time, dedication and technical know-how to master. It includes everything from page set-up and content building to link-earning initiatives. It also requires thoughtful analysis, ongoing research, and a comprehensive understanding of how search engines and their users operate. SEO should be seen as a complementary marketing strategy to paid traffic (PPC) and traditional offline marketing. Why is user experience important for SEO? A search engine's primary goal is to return search results that most satisfy…
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It would be a lie to say I don't get excited when one of my client sites starts ranking on the first few pages for a major keyword. It feels like months of hard work is finally paying off, and that's awesome! But after a celebratory high-five with the next person I see in the hallway, it's time to settle down and get back to an unfriendly SEO reality: search engine rankings don't actually matter. If you're looking at your website's success in terms of where you think your link is placing on the search engine results page, it's time to switch your perspective. Here's why: 1. Search Engine Results Are Personalized Do you feel like Google has been stalking your internet activity? That's not paranoia. Not only is Google paying attention to what you and your…
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