Actions Plans are an awesome way to get organized and stay on top of lead follow up. They are essentially quick reminders to get in touch or perform a specific action, and can keep Realtors connected even when things get busy.
In today's post, we're going to outline some example campaigns based on marketing and sales best practices. But it's absolutely critical that you test and revise these campaigns as needed. What works for one business won't resonate with another, so it's important you use these Action Plans as a starting point to build your own tried and true strategies.
An Action Plan should mimic the overall lead follow up strategy you've defined for your agents or yourself, and serve as a series of reminders. If you've already put together a
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